Hy-Vee Shopper Insights

Who shops at Hy-Vee?

A Hy-Vee shopper is generally slightly higher income, Caucasian, and young adult age. Hy-Vee shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Hy-Vee shoppers.

Hy-Vee Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
20.7
Avg Basket Size (units)
11.1
Avg Basket Size ($)
$37.41

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Hy-Vee Shopper Demographics

demographic
index
Female
101
Male
88
<24
69
25-34
114
35-44
101
45-54
94
55-64
92
65+
59
African American
35
Asian
27
Caucasian
122
Hispanic
29
demographic
index
Has Kids
101
No Kids
98
- $20k
66
$20k-40k
91
$40k-60k
100
$60k-80k
108
$80k-100k
114
$100k-125k
105
$125k +
102
No College
56
College
109
Adv. Degree
108

Understand Hy-Vee Shopper Behavior

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When Do They Shop?

time of day
Sun
16.7%
Mon
12.3%
Tue
10.9%
Wed
11.1%
Thu
13.0%
Fri
17.7%
Sat
18.4%

Hy-Vee Basket Size

type
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
143

Which Retailers are Popular With Hy-Vee Shoppers?

retailers
affinity
Price Chopper 7.6x
Schnucks 4.0x
Aldi 2.9x
SuperValu 2.8x
channels
affinity
Gas & Convenience 1.6x
Food 1.4x
Mass 1.2x
Beauty 1.1x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.