Hy-Vee Shopper Insights

Who shops at Hy-Vee? Hy-Vee shoppers are generally slightly higher income, Caucasian, and young adult age. Hy-Vee shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Hy-Vee shoppers.

Hy-Vee Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
20.7
Avg Basket Size (units)
11.1
Avg Basket Size ($)
$37.41

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Hy-Vee Shopper Demographics

demographic
index
Female
101
Male
88
<24
69
25-34
114
35-44
101
45-54
94
55-64
92
65+
59
African American
35
Asian
27
Caucasian
122
Hispanic
29
demographic
index
Has Kids
101
No Kids
98
- $20k
66
$20k-40k
91
$40k-60k
100
$60k-80k
108
$80k-100k
114
$100k-125k
105
$125k +
102
No College
56
College
109
Adv. Degree
108

Understand Hy-Vee Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.7%
Mon
12.3%
Tue
10.9%
Wed
11.1%
Thu
13.0%
Fri
17.7%
Sat
18.4%

Hy-Vee Basket Size

type
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
108
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
143

Which Retailers are Popular With Hy-Vee Shoppers?

retailers
affinity
Price Chopper 7.6x
Schnucks 4.0x
Aldi 2.9x
SuperValu 2.8x
channels
affinity
Gas & Convenience 1.6x
Food 1.4x
Mass 1.2x
Beauty 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other retailers do Hy-Vee shoppers shop at?

check mark

How do Hy-Vee shoppers shop during holidays?

check mark

What items do Hy-Vee shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Hy-Vee Target Market

Arrow and target

Who actually shops at Hy-Vee? Do these shoppers fit the intended target market of Hy-Vee?

Thought bubble

What motivates the target market to shop at Hy-Vee?

magnifying glass

What other target market should Hy-Vee look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us