Ideal Market Shopper Insights

Who shops at Ideal Market?

A Ideal Market shopper is generally slightly higher income, Caucasian, and upper middle age. Ideal Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Ideal Market shoppers.

Ideal Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.8
Avg Basket Size (units)
6.7
Avg Basket Size ($)
$21.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ideal Market Shopper Demographics

demographic
index
Female
98
Male
120
65+
27
25-34
85
35-44
96
45-54
148
55-64
113
African American
118
Asian
52
Caucasian
119
Hispanic
7
demographic
index
Has Kids
75
No Kids
155
- $20k
133
$20k-40k
191
$40k-60k
98
$60k-80k
34
$80k-100k
223
$100k-125k
16
$125k +
5
No College
185
College
99
Adv. Degree
9

Understand Ideal Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.6%
Mon
13.5%
Tue
13.6%
Wed
19.0%
Thu
12.5%
Fri
12.9%
Sat
10.9%

Ideal Market Basket Size

type
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
139
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
42

Which Retailers are Popular With Ideal Market Shoppers?

retailers
affinity
Giant Eagle 9.2x
Houchens Industries 5.7x
Dollar General 5.0x
Southeastern Grocers 4.9x
channels
affinity
Gas & Convenience 4.6x
Liquor 2.7x
Dollar 2.5x
Food 1.0x

Get More Data

Learn more about Ideal Market shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Ideal Market shoppers shop at?

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How do Ideal Market shoppers shop during holidays?

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What items do Ideal Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ideal Market Target Market

Arrow and target

Who actually shops at Ideal Market? Do these shoppers fit the intended target market of Ideal Market?

Thought bubble

What motivates the target market to shop at Ideal Market?

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What other target market should Ideal Market look at?

venn diagram

Which other retailers have a similar target market?

About Our Ideal Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.