Ideal Market Shopper Insights

Who shops at Ideal Market?

A Ideal Market shopper is generally slightly higher income, Caucasian, and upper middle age. Ideal Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Ideal Market shoppers.

Ideal Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.8
Avg Basket Size (units)
6.7
Avg Basket Size ($)
$21.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ideal Market Shopper Demographics

demographic
index
Female
98
Male
120
65+
27
25-34
85
35-44
96
45-54
148
55-64
113
African American
118
Asian
52
Caucasian
119
Hispanic
7
demographic
index
Has Kids
75
No Kids
155
- $20k
133
$20k-40k
191
$40k-60k
98
$60k-80k
34
$80k-100k
223
$100k-125k
16
$125k +
5
No College
185
College
99
Adv. Degree
9

Understand Ideal Market Shopper Behavior

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When Do They Shop?

time of day
Sun
17.6%
Mon
13.5%
Tue
13.6%
Wed
19.0%
Thu
12.5%
Fri
12.9%
Sat
10.9%

Ideal Market Basket Size

type
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
139
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
42

Which Retailers are Popular With Ideal Market Shoppers?

retailers
affinity
Giant Eagle 9.2x
Houchens Industries 5.7x
Dollar General 5.0x
Southeastern Grocers 4.9x
channels
affinity
Gas & Convenience 4.6x
Liquor 2.7x
Dollar 2.5x
Food 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.