IGA Shopper Insights

Who shops at IGA? A IGA shopper is generally very low income, Caucasian, and senior age. IGA shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real IGA shoppers.

IGA Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.8
Avg Basket Size (units)
8.0
Avg Basket Size ($)
$27.54

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

IGA Shopper Demographics

demographic
index
Female
102
Male
84
<24
88
25-34
83
35-44
96
45-54
119
55-64
117
65+
143
African American
78
Asian
23
Caucasian
116
Hispanic
41
demographic
index
Has Kids
91
No Kids
119
- $20k
146
$20k-40k
120
$40k-60k
109
$60k-80k
95
$80k-100k
105
$100k-125k
87
$125k +
46
No College
153
College
90
Adv. Degree
87

Understand IGA Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.4%
Mon
13.1%
Tue
12.7%
Wed
13.0%
Thu
13.1%
Fri
15.3%
Sat
17.4%

IGA Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
67

Which Retailers are Popular With IGA Shoppers?

retailers
affinity
Dollar General 3.5x
Houchens Industries 3.2x
Schnucks 3.0x
Family Dollar 2.6x
channels
affinity
Dollar 2.5x
Food 1.4x
Gas & Convenience 1.3x
Mass 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do IGA shoppers shop at?

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How do IGA shoppers shop during holidays?

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What items do IGA shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the IGA Target Market

Arrow and target

Who actually shops at IGA? Do these shoppers fit the intended target market of IGA?

Thought bubble

What motivates the target market to shop at IGA?

magnifying glass

What other target market should IGA look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us