IGA Shopper Insights

Who shops at IGA?

A IGA shopper is generally very low income, Caucasian, and senior age. IGA shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real IGA shoppers.

IGA Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.8
Avg Basket Size (units)
8.0
Avg Basket Size ($)
$27.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

IGA Shopper Demographics

demographic
index
Female
102
Male
84
<24
88
25-34
83
35-44
96
45-54
119
55-64
117
65+
143
African American
78
Asian
23
Caucasian
116
Hispanic
41
demographic
index
Has Kids
91
No Kids
119
- $20k
146
$20k-40k
120
$40k-60k
109
$60k-80k
95
$80k-100k
105
$100k-125k
87
$125k +
46
No College
153
College
90
Adv. Degree
87

Understand IGA Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.4%
Mon
13.1%
Tue
12.7%
Wed
13.0%
Thu
13.1%
Fri
15.3%
Sat
17.4%

IGA Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
134
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
67

Which Retailers are Popular With IGA Shoppers?

retailers
affinity
Dollar General 3.5x
Houchens Industries 3.2x
Schnucks 3.0x
Family Dollar 2.6x
channels
affinity
Dollar 2.5x
Food 1.4x
Gas & Convenience 1.3x
Mass 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.