Jason's Deli Shopper Insights

Who shops at Jason's Deli?

A Jason's Deli shopper is generally very high income, African American, and older age. Jason's Deli shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Jason's Deli shoppers.

Jason's Deli Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
38.2
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$22.64

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Jason's Deli Shopper Demographics

demographic
index
Female
100
Male
103
<24
29
25-34
58
35-44
90
45-54
132
55-64
195
65+
185
African American
117
Asian
39
Caucasian
108
Hispanic
104
demographic
index
Has Kids
98
No Kids
105
- $20k
39
$20k-40k
61
$40k-60k
85
$60k-80k
87
$80k-100k
112
$100k-125k
124
$125k +
196
No College
91
College
96
Adv. Degree
129

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When Do They Shop?

time of day
Sun
12.8%
Mon
10.0%
Tue
13.4%
Wed
16.9%
Thu
14.7%
Fri
16.2%
Sat
15.9%

Jason's Deli Basket Size

type
index
Urgent Need (1-2 Items)
103
Express Lane (3-10 Items)
157
Fill Up (11-20 Items)
10
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Jason's Deli Shoppers?

retailers
affinity
HEB 6.4x
Shell 2.6x
Schnucks 2.4x
Sam's Club 2.3x
channels
affinity
Beauty 2.3x
Pet 1.7x
Liquor 1.5x
Club 1.5x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.