Jims Market Shopper Insights

Who shops at Jims Market?

A Jims Market shopper is generally very high income, Caucasian, and upper middle age. Jims Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Jims Market shoppers.

Jims Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
19.1
Avg Basket Size (units)
6.4
Avg Basket Size ($)
$23.09

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Jims Market Shopper Demographics

demographic
index
Female
110
Male
13
<24
75
25-34
116
35-44
74
45-54
145
55-64
80
65+
90
Asian
0
Caucasian
131
Hispanic
1
demographic
index
Has Kids
115
No Kids
67
- $20k
29
$20k-40k
123
$40k-60k
5
$60k-80k
85
$80k-100k
97
$100k-125k
151
$125k +
233
No College
24
College
131
Adv. Degree
40

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When Do They Shop?

time of day
Sun
16.1%
Mon
10.0%
Tue
12.4%
Wed
16.4%
Thu
14.5%
Fri
12.0%
Sat
18.7%

Jims Market Basket Size

type
index
Urgent Need (1-2 Items)
65
Express Lane (3-10 Items)
154
Fill Up (11-20 Items)
102
Pantry Stocking (21+ Items)
31

Which Retailers are Popular With Jims Market Shoppers?

retailers
affinity
SuperValu 23.0x
Hy-Vee 5.3x
Aldi 3.1x
IGA 2.8x
channels
affinity
Gas & Convenience 3.9x
Pet 3.6x
Mass 1.3x
Food 1.2x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.