Joe Caputo & Sons Fruit Market Shopper Insights

Who shops at Joe Caputo & Sons Fruit Market?

A Joe Caputo & Sons Fruit Market shopper is generally higher income, Asian, and lower middle age. Joe Caputo & Sons Fruit Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Joe Caputo & Sons Fruit Market shoppers.

Joe Caputo & Sons Fruit Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.9
Avg Basket Size (units)
12.7
Avg Basket Size ($)
$37.88

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Joe Caputo & Sons Fruit Market Shopper Demographics

demographic
index
Female
93
Male
168
<24
104
25-34
97
35-44
116
45-54
98
55-64
58
65+
33
Asian
156
Caucasian
86
Hispanic
124
demographic
index
Has Kids
105
No Kids
89
- $20k
39
$20k-40k
72
$40k-60k
37
$60k-80k
77
$80k-100k
172
$100k-125k
262
$125k +
74
No College
42
College
113
Adv. Degree
106

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When Do They Shop?

time of day
Sun
15.5%
Mon
13.3%
Tue
12.5%
Wed
14.1%
Thu
8.4%
Fri
17.8%
Sat
18.4%

Joe Caputo & Sons Fruit Market Basket Size

type
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
114
Fill Up (11-20 Items)
221
Pantry Stocking (21+ Items)
162

Which Retailers are Popular With Joe Caputo & Sons Fruit Market Shoppers?

retailers
affinity
Albertsons 13.1x
Meijer 4.8x
Aldi 3.7x
Costco 3.1x
channels
affinity
Liquor 3.4x
Drug 3.3x
Club 2.1x
Beauty 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.