Jons Marketplace Shopper Insights

Who shops at Jons Marketplace?

A Jons Marketplace shopper is generally very low income, Asian, and young adult age. Jons Marketplace shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Jons Marketplace shoppers.

Jons Marketplace Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.7
Avg Basket Size (units)
9.0
Avg Basket Size ($)
$24.03

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  • Behavioral data
  • Attitudinal surveys
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Jons Marketplace Shopper Demographics

demographic
index
Female
92
Male
173
<24
91
25-34
117
35-44
96
45-54
105
55-64
87
65+
18
African American
4
Asian
254
Caucasian
78
Hispanic
158
demographic
index
Has Kids
102
No Kids
95
- $20k
171
$20k-40k
143
$40k-60k
83
$60k-80k
88
$80k-100k
49
$100k-125k
88
$125k +
108
No College
77
College
107
Adv. Degree
93

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When Do They Shop?

time of day
Sun
12.8%
Mon
12.8%
Tue
11.1%
Wed
12.7%
Thu
16.1%
Fri
18.3%
Sat
16.1%

Jons Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
73

Which Retailers are Popular With Jons Marketplace Shoppers?

retailers
affinity
Smart & Final 17.5x
99 Cents Only 13.9x
Stater Bros. 7.4x
Trader Joe's 6.2x
channels
affinity
Club 2.6x
Food 1.8x
Dollar 1.3x
Drug 0.9x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.