Kangaroo Express Shopper Insights

Who shops at Kangaroo Express?

A Kangaroo Express shopper is generally lower income, African American, and upper middle age. Kangaroo Express shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Kangaroo Express shoppers.

Kangaroo Express Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
34.9
Avg Basket Size (units)
2.8
Avg Basket Size ($)
$14.9

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kangaroo Express Shopper Demographics

demographic
index
Female
96
Male
134
<24
96
25-34
101
35-44
104
45-54
116
55-64
61
65+
43
African American
170
Asian
119
Caucasian
103
Hispanic
41
demographic
index
Has Kids
101
No Kids
98
- $20k
132
$20k-40k
148
$40k-60k
118
$60k-80k
117
$80k-100k
77
$100k-125k
44
$125k +
42
No College
121
College
103
Adv. Degree
60

Understand Kangaroo Express Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.1%
Mon
12.9%
Tue
12.4%
Wed
13.5%
Thu
14.6%
Fri
17.4%
Sat
15.1%

Kangaroo Express Basket Size

type
index
Urgent Need (1-2 Items)
153
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
4
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Kangaroo Express Shoppers?

retailers
affinity
Southeastern Grocers 5.7x
Shell 5.0x
Delhaize America 4.9x
Circle K 3.8x
channels
affinity
Gas & Convenience 6.0x
Dollar 2.0x
Pet 1.1x
Drug 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Kangaroo Express shoppers shop at?

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How do Kangaroo Express shoppers shop during holidays?

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What items do Kangaroo Express shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kangaroo Express Target Market

Arrow and target

Who actually shops at Kangaroo Express? Do these shoppers fit the intended target market of Kangaroo Express?

Thought bubble

What motivates the target market to shop at Kangaroo Express?

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What other target market should Kangaroo Express look at?

venn diagram

Which other retailers have a similar target market?

About Our Kangaroo Express Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.