Kennies Marketplace Shopper Insights

Who shops at Kennies Marketplace?

A Kennies Marketplace shopper is generally slightly lower income, Caucasian, and lower middle age. Kennies Marketplace shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Kennies Marketplace shoppers.

Kennies Marketplace Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.5
Avg Basket Size (units)
8.2
Avg Basket Size ($)
$28.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kennies Marketplace Shopper Demographics

demographic
index
Female
100
Male
96
<24
106
25-34
72
35-44
133
45-54
111
55-64
35
African American
1
Asian
2
Caucasian
130
Hispanic
0
demographic
index
Has Kids
106
No Kids
88
- $20k
39
$20k-40k
146
$40k-60k
168
$60k-80k
118
$80k-100k
48
$100k-125k
17
$125k +
79
No College
183
College
68
Adv. Degree
156

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When Do They Shop?

time of day
Sun
11.5%
Mon
15.8%
Tue
16.9%
Wed
11.7%
Thu
12.2%
Fri
13.7%
Sat
18.1%

Kennies Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
67

Which Retailers are Popular With Kennies Marketplace Shoppers?

retailers
affinity
Weis Markets 32.9x
Ahold 10.2x
BJ's 5.5x
Wegmans 3.7x
channels
affinity
Gas & Convenience 3.0x
Dollar 2.1x
Liquor 2.0x
Pet 1.4x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.