Kennies Marketplace Shopper Insights

Who shops at Kennies Marketplace?

A Kennies Marketplace shopper is generally slightly lower income, Caucasian, and lower middle age. Kennies Marketplace shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Kennies Marketplace shoppers.

Kennies Marketplace Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.5
Avg Basket Size (units)
8.2
Avg Basket Size ($)
$28.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kennies Marketplace Shopper Demographics

demographic
index
Female
100
Male
96
<24
106
25-34
72
35-44
133
45-54
111
55-64
35
African American
1
Asian
2
Caucasian
130
Hispanic
0
demographic
index
Has Kids
106
No Kids
88
- $20k
39
$20k-40k
146
$40k-60k
168
$60k-80k
118
$80k-100k
48
$100k-125k
17
$125k +
79
No College
183
College
68
Adv. Degree
156

Understand Kennies Marketplace Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.5%
Mon
15.8%
Tue
16.9%
Wed
11.7%
Thu
12.2%
Fri
13.7%
Sat
18.1%

Kennies Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
67

Which Retailers are Popular With Kennies Marketplace Shoppers?

retailers
affinity
Weis Markets 32.9x
Ahold 10.2x
BJ's 5.5x
Wegmans 3.7x
channels
affinity
Gas & Convenience 3.0x
Dollar 2.1x
Liquor 2.0x
Pet 1.4x

Get More Data

Learn more about Kennies Marketplace shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Kennies Marketplace shoppers shop at?

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How do Kennies Marketplace shoppers shop during holidays?

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What items do Kennies Marketplace shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kennies Marketplace Target Market

Arrow and target

Who actually shops at Kennies Marketplace? Do these shoppers fit the intended target market of Kennies Marketplace?

Thought bubble

What motivates the target market to shop at Kennies Marketplace?

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What other target market should Kennies Marketplace look at?

venn diagram

Which other retailers have a similar target market?

About Our Kennies Marketplace Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.