Key Food Shopper Insights

Who shops at Key Food?

A Key Food shopper is generally very high income, African American, and upper middle age. Key Food shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Key Food shoppers.

Key Food Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.5
Avg Basket Size (units)
8.6
Avg Basket Size ($)
$26.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Key Food Shopper Demographics

demographic
index
Female
99
Male
110
<24
90
25-34
95
35-44
93
45-54
121
55-64
108
65+
74
African American
285
Asian
146
Caucasian
74
Hispanic
188
demographic
index
Has Kids
93
No Kids
116
- $20k
93
$20k-40k
93
$40k-60k
94
$60k-80k
106
$80k-100k
73
$100k-125k
101
$125k +
143
No College
77
College
103
Adv. Degree
113

Understand Key Food Shopper Behavior

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When Do They Shop?

time of day
Sun
17.3%
Mon
14.2%
Tue
13.0%
Wed
13.3%
Thu
12.1%
Fri
14.6%
Sat
15.6%

Key Food Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
76

Which Retailers are Popular With Key Food Shoppers?

retailers
affinity
A&P 19.4x
RiteAid 7.8x
BJ's 7.5x
Wakefern 6.1x
channels
affinity
Drug 2.8x
Food 1.9x
Pet 1.0x
Liquor 0.9x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.