Key Food Shopper Insights

Who shops at Key Food?

A Key Food shopper is generally very high income, African American, and upper middle age. Key Food shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Key Food shoppers.

Key Food Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
29.5
Avg Basket Size (units)
8.6
Avg Basket Size ($)
$26.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Key Food Shopper Demographics

demographic
index
Female
99
Male
110
<24
90
25-34
95
35-44
93
45-54
121
55-64
108
65+
74
African American
285
Asian
146
Caucasian
74
Hispanic
188
demographic
index
Has Kids
93
No Kids
116
- $20k
93
$20k-40k
93
$40k-60k
94
$60k-80k
106
$80k-100k
73
$100k-125k
101
$125k +
143
No College
77
College
103
Adv. Degree
113

Understand Key Food Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.3%
Mon
14.2%
Tue
13.0%
Wed
13.3%
Thu
12.1%
Fri
14.6%
Sat
15.6%

Key Food Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
76

Which Retailers are Popular With Key Food Shoppers?

retailers
affinity
A&P 19.4x
RiteAid 7.8x
BJ's 7.5x
Wakefern 6.1x
channels
affinity
Drug 2.8x
Food 1.9x
Pet 1.0x
Liquor 0.9x

Get More Data

Learn more about Key Food shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Key Food shoppers shop at?

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How do Key Food shoppers shop during holidays?

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What items do Key Food shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Key Food Target Market

Arrow and target

Who actually shops at Key Food? Do these shoppers fit the intended target market of Key Food?

Thought bubble

What motivates the target market to shop at Key Food?

magnifying glass

What other target market should Key Food look at?

venn diagram

Which other retailers have a similar target market?

About Our Key Food Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.