King Kullen Grocery Shopper Insights

Who shops at King Kullen Grocery?

A King Kullen Grocery shopper is generally higher income, Caucasian, and senior age. King Kullen Grocery shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real King Kullen Grocery shoppers.

King Kullen Grocery Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.5
Avg Basket Size (units)
10.3
Avg Basket Size ($)
$36.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

King Kullen Grocery Shopper Demographics

demographic
index
Female
100
Male
104
<24
61
25-34
84
35-44
86
45-54
105
55-64
121
65+
395
African American
34
Asian
19
Caucasian
115
Hispanic
51
demographic
index
Has Kids
86
No Kids
131
- $20k
92
$20k-40k
92
$40k-60k
62
$60k-80k
95
$80k-100k
52
$100k-125k
192
$125k +
144
No College
91
College
99
Adv. Degree
114

Understand King Kullen Grocery Shopper Behavior

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When Do They Shop?

time of day
Sun
17.8%
Mon
15.1%
Tue
13.1%
Wed
13.7%
Thu
12.7%
Fri
13.2%
Sat
14.4%

King Kullen Grocery Basket Size

type
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
106

Which Retailers are Popular With King Kullen Grocery Shoppers?

retailers
affinity
A&P 17.1x
BJ's 8.9x
Ahold 8.8x
7-Eleven 5.9x
channels
affinity
Food 2.0x
Pet 1.2x
Drug 1.2x
Beauty 0.6x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.