King Kullen Grocery Shopper Insights

Who shops at King Kullen Grocery? A King Kullen Grocery shopper is generally higher income, Caucasian, and senior age. King Kullen Grocery shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real King Kullen Grocery shoppers.

King Kullen Grocery Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.5
Avg Basket Size (units)
10.3
Avg Basket Size ($)
$36.69

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

King Kullen Grocery Shopper Demographics

demographic
index
Female
100
Male
104
<24
61
25-34
84
35-44
86
45-54
105
55-64
121
65+
395
African American
34
Asian
19
Caucasian
115
Hispanic
51
demographic
index
Has Kids
86
No Kids
131
- $20k
92
$20k-40k
92
$40k-60k
62
$60k-80k
95
$80k-100k
52
$100k-125k
192
$125k +
144
No College
91
College
99
Adv. Degree
114

Understand King Kullen Grocery Shopper Behavior

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When Do They Shop?

time of day
Sun
17.8%
Mon
15.1%
Tue
13.1%
Wed
13.7%
Thu
12.7%
Fri
13.2%
Sat
14.4%

King Kullen Grocery Basket Size

type
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
124
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
106

Which Retailers are Popular With King Kullen Grocery Shoppers?

retailers
affinity
A&P 17.1x
BJ's 8.9x
Ahold 8.8x
7-Eleven 5.9x
channels
affinity
Food 2.0x
Pet 1.2x
Drug 1.2x
Beauty 0.6x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do King Kullen Grocery shoppers shop at?

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How do King Kullen Grocery shoppers shop during holidays?

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What items do King Kullen Grocery shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the King Kullen Grocery Target Market

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Who actually shops at King Kullen Grocery? Do these shoppers fit the intended target market of King Kullen Grocery?

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What motivates the target market to shop at King Kullen Grocery?

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What other target market should King Kullen Grocery look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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