King's Shopper Insights

Who shops at King's?

A King's shopper is generally very high income, Caucasian, and lower middle age. King's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real King's shoppers.

King's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.6
Avg Basket Size (units)
8.4
Avg Basket Size ($)
$41.82

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

King's Shopper Demographics

demographic
index
Female
107
Male
40
<24
35
25-34
65
35-44
137
45-54
101
55-64
78
65+
41
African American
11
Asian
66
Caucasian
116
Hispanic
53
demographic
index
Has Kids
108
No Kids
82
- $20k
43
$20k-40k
31
$40k-60k
125
$60k-80k
35
$80k-100k
80
$100k-125k
193
$125k +
214
No College
46
College
114
Adv. Degree
96

Understand King's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.4%
Mon
18.7%
Tue
14.3%
Wed
13.5%
Thu
11.5%
Fri
11.8%
Sat
12.8%

King's Basket Size

type
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
110
Pantry Stocking (21+ Items)
80

Which Retailers are Popular With King's Shoppers?

retailers
affinity
A&P 23.0x
Wakefern 15.3x
Ahold 4.5x
Whole Foods 4.3x
channels
affinity
Liquor 3.3x
Food 1.9x
Beauty 1.7x
Drug 1.6x

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Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.