King's Shopper Insights

Who shops at King's? A King's shopper is generally very high income, Caucasian, and lower middle age. King's shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real King's shoppers.

King's Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.6
Avg Basket Size (units)
8.4
Avg Basket Size ($)
$41.82

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

King's Shopper Demographics

demographic
index
Female
107
Male
40
<24
35
25-34
65
35-44
137
45-54
101
55-64
78
65+
41
African American
11
Asian
66
Caucasian
116
Hispanic
53
demographic
index
Has Kids
108
No Kids
82
- $20k
43
$20k-40k
31
$40k-60k
125
$60k-80k
35
$80k-100k
80
$100k-125k
193
$125k +
214
No College
46
College
114
Adv. Degree
96

Understand King's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
17.4%
Mon
18.7%
Tue
14.3%
Wed
13.5%
Thu
11.5%
Fri
11.8%
Sat
12.8%

King's Basket Size

type
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
110
Pantry Stocking (21+ Items)
80

Which Retailers are Popular With King's Shoppers?

retailers
affinity
A&P 23.0x
Wakefern 15.3x
Ahold 4.5x
Whole Foods 4.3x
channels
affinity
Liquor 3.3x
Food 1.9x
Beauty 1.7x
Drug 1.6x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do King's shoppers shop at?

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How do King's shoppers shop during holidays?

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What items do King's shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the King's Target Market

Arrow and target

Who actually shops at King's? Do these shoppers fit the intended target market of King's?

Thought bubble

What motivates the target market to shop at King's?

magnifying glass

What other target market should King's look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us