Kitchen Collection Shopper Insights

Who shops at Kitchen Collection?

A Kitchen Collection shopper is generally slightly lower income, Caucasian, and senior age. Kitchen Collection shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Kitchen Collection shoppers.

Kitchen Collection Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
54.6
Avg Basket Size (units)
3.1
Avg Basket Size ($)
$22.35

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kitchen Collection Shopper Demographics

demographic
index
Female
100
Male
103
<24
117
25-34
94
35-44
75
45-54
109
55-64
165
65+
229
African American
82
Asian
72
Caucasian
107
Hispanic
65
demographic
index
Has Kids
78
No Kids
147
- $20k
94
$20k-40k
98
$40k-60k
124
$60k-80k
94
$80k-100k
102
$100k-125k
87
$125k +
89
No College
98
College
100
Adv. Degree
101

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When Do They Shop?

time of day
Sun
16.0%
Mon
10.5%
Tue
9.9%
Wed
9.2%
Thu
10.2%
Fri
17.3%
Sat
26.8%

Kitchen Collection Basket Size

type
index
Urgent Need (1-2 Items)
148
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
18
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Kitchen Collection Shoppers?

retailers
affinity
Bath & Body Works 2.7x
Giant Eagle 2.6x
IGA 2.1x
SuperValu 2.1x
channels
affinity
Beauty 2.0x
Liquor 1.7x
Pet 1.4x
Club 1.4x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.