Kitchen Collection Shopper Insights

Who shops at Kitchen Collection?

A Kitchen Collection shopper is generally slightly lower income, Caucasian, and senior age. Kitchen Collection shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Kitchen Collection shoppers.

Kitchen Collection Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
54.6
Avg Basket Size (units)
3.1
Avg Basket Size ($)
$22.35

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kitchen Collection Shopper Demographics

demographic
index
Female
100
Male
103
<24
117
25-34
94
35-44
75
45-54
109
55-64
165
65+
229
African American
82
Asian
72
Caucasian
107
Hispanic
65
demographic
index
Has Kids
78
No Kids
147
- $20k
94
$20k-40k
98
$40k-60k
124
$60k-80k
94
$80k-100k
102
$100k-125k
87
$125k +
89
No College
98
College
100
Adv. Degree
101

Understand Kitchen Collection Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.0%
Mon
10.5%
Tue
9.9%
Wed
9.2%
Thu
10.2%
Fri
17.3%
Sat
26.8%

Kitchen Collection Basket Size

type
index
Urgent Need (1-2 Items)
148
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
18
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Kitchen Collection Shoppers?

retailers
affinity
Bath & Body Works 2.7x
Giant Eagle 2.6x
IGA 2.1x
SuperValu 2.1x
channels
affinity
Beauty 2.0x
Liquor 1.7x
Pet 1.4x
Club 1.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Kitchen Collection shoppers shop at?

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How do Kitchen Collection shoppers shop during holidays?

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What items do Kitchen Collection shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kitchen Collection Target Market

Arrow and target

Who actually shops at Kitchen Collection? Do these shoppers fit the intended target market of Kitchen Collection?

Thought bubble

What motivates the target market to shop at Kitchen Collection?

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What other target market should Kitchen Collection look at?

venn diagram

Which other retailers have a similar target market?

About Our Kitchen Collection Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.