KMart Shopper Insights

Who shops at KMart?

A KMart shopper is generally very low income, African American, and older age. KMart shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real KMart shoppers.

KMart Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
43.4
Avg Basket Size (units)
5.8
Avg Basket Size ($)
$36.9

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

KMart Shopper Demographics

demographic
index
Female
102
Male
81
<24
88
25-34
104
35-44
96
45-54
98
55-64
119
65+
85
African American
127
Asian
68
Caucasian
98
Hispanic
119
demographic
index
Has Kids
104
No Kids
92
- $20k
140
$20k-40k
135
$40k-60k
110
$60k-80k
100
$80k-100k
89
$100k-125k
69
$125k +
54
No College
145
College
96
Adv. Degree
71

Understand KMart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.9%
Mon
12.4%
Tue
12.4%
Wed
12.1%
Thu
13.0%
Fri
16.4%
Sat
18.8%

KMart Basket Size

type
index
Urgent Need (1-2 Items)
97
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
75
Pantry Stocking (21+ Items)
29

Which Retailers are Popular With KMart Shoppers?

retailers
affinity
Weis Markets 2.2x
Family Dollar 2.1x
Giant Eagle 2.1x
Speedway 2.0x
channels
affinity
Dollar 1.6x
Drug 1.5x
Gas & Convenience 1.3x
Mass 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do KMart shoppers shop at?

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How do KMart shoppers shop during holidays?

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What items do KMart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the KMart Target Market

Arrow and target

Who actually shops at KMart? Do these shoppers fit the intended target market of KMart?

Thought bubble

What motivates the target market to shop at KMart?

magnifying glass

What other target market should KMart look at?

venn diagram

Which other retailers have a similar target market?

About Our KMart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.