KMart Shopper Insights

Who shops at KMart?

A KMart shopper is generally very low income, African American, and older age. KMart shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real KMart shoppers.

KMart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
43.4
Avg Basket Size (units)
5.8
Avg Basket Size ($)
$36.9

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

KMart Shopper Demographics

demographic
index
Female
102
Male
81
<24
88
25-34
104
35-44
96
45-54
98
55-64
119
65+
85
African American
127
Asian
68
Caucasian
98
Hispanic
119
demographic
index
Has Kids
104
No Kids
92
- $20k
140
$20k-40k
135
$40k-60k
110
$60k-80k
100
$80k-100k
89
$100k-125k
69
$125k +
54
No College
145
College
96
Adv. Degree
71

Understand KMart Shopper Behavior

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When Do They Shop?

time of day
Sun
14.9%
Mon
12.4%
Tue
12.4%
Wed
12.1%
Thu
13.0%
Fri
16.4%
Sat
18.8%

KMart Basket Size

type
index
Urgent Need (1-2 Items)
97
Express Lane (3-10 Items)
132
Fill Up (11-20 Items)
75
Pantry Stocking (21+ Items)
29

Which Retailers are Popular With KMart Shoppers?

retailers
affinity
Weis Markets 2.2x
Family Dollar 2.1x
Giant Eagle 2.1x
Speedway 2.0x
channels
affinity
Dollar 1.6x
Drug 1.5x
Gas & Convenience 1.3x
Mass 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.