Koreana Plaza Shopper Insights

Who shops at Koreana Plaza?

A Koreana Plaza shopper is generally lower income, Asian, and adolescent age. Koreana Plaza shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Koreana Plaza shoppers.

Koreana Plaza Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
45.7
Avg Basket Size (units)
9.9
Avg Basket Size ($)
$31.92

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  • Behavioral data
  • Attitudinal surveys
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Koreana Plaza Shopper Demographics

demographic
index
Female
97
Male
127
<24
243
25-34
123
35-44
134
45-54
25
55-64
28
65+
1
African American
20
Asian
640
Caucasian
51
Hispanic
32
demographic
index
Has Kids
113
No Kids
71
- $20k
160
$20k-40k
281
$40k-60k
71
$60k-80k
50
$80k-100k
43
$100k-125k
37
$125k +
57
No College
184
College
87
Adv. Degree
65

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When Do They Shop?

time of day
Sun
15.6%
Mon
12.5%
Tue
13.2%
Wed
13.8%
Thu
11.0%
Fri
13.8%
Sat
20.0%

Koreana Plaza Basket Size

type
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
101

Which Retailers are Popular With Koreana Plaza Shoppers?

retailers
affinity
Winco Foods 12.9x
Smart & Final 11.6x
99 Cents Only 8.6x
Safeway 6.1x
channels
affinity
Club 3.4x
Food 1.5x
Drug 1.5x
Dollar 1.2x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.