Kroger Shopper Insights

Who shops at Kroger?

A Kroger shopper is generally slightly higher income, African American, and senior age. Kroger shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Kroger shoppers.

Kroger Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
19.4
Avg Basket Size (units)
13.0
Avg Basket Size ($)
$37.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kroger Shopper Demographics

demographic
index
Female
99
Male
108
<24
97
25-34
100
35-44
100
45-54
99
55-64
99
65+
107
African American
114
Asian
75
Caucasian
103
Hispanic
88
demographic
index
Has Kids
98
No Kids
104
- $20k
93
$20k-40k
100
$40k-60k
99
$60k-80k
101
$80k-100k
106
$100k-125k
101
$125k +
97
No College
92
College
100
Adv. Degree
108

Understand Kroger Shopper Behavior

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When Do They Shop?

time of day
Sun
18.1%
Mon
13.3%
Tue
12.8%
Wed
12.0%
Thu
11.5%
Fri
15.0%
Sat
17.3%

Kroger Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
179

Which Retailers are Popular With Kroger Shoppers?

retailers
affinity
99 Cents Only 2.5x
Winco Foods 2.4x
Smart & Final 2.4x
Stater Bros. 2.4x
channels
affinity
Food 1.4x
Club 1.2x
Mass 1.2x
Pet 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.