Kroger Shopper Insights

Who shops at Kroger?

A Kroger shopper is generally slightly higher income, African American, and senior age. Kroger shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Kroger shoppers.

Kroger Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
19.4
Avg Basket Size (units)
13.0
Avg Basket Size ($)
$37.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kroger Shopper Demographics

demographic
index
Female
99
Male
108
<24
97
25-34
100
35-44
100
45-54
99
55-64
99
65+
107
African American
114
Asian
75
Caucasian
103
Hispanic
88
demographic
index
Has Kids
98
No Kids
104
- $20k
93
$20k-40k
100
$40k-60k
99
$60k-80k
101
$80k-100k
106
$100k-125k
101
$125k +
97
No College
92
College
100
Adv. Degree
108

Understand Kroger Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.1%
Mon
13.3%
Tue
12.8%
Wed
12.0%
Thu
11.5%
Fri
15.0%
Sat
17.3%

Kroger Basket Size

type
index
Urgent Need (1-2 Items)
55
Express Lane (3-10 Items)
106
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
179

Which Retailers are Popular With Kroger Shoppers?

retailers
affinity
99 Cents Only 2.5x
Winco Foods 2.4x
Smart & Final 2.4x
Stater Bros. 2.4x
channels
affinity
Food 1.4x
Club 1.2x
Mass 1.2x
Pet 1.1x

Get More Data

Learn more about Kroger shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Kroger shoppers shop at?

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How do Kroger shoppers shop during holidays?

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What items do Kroger shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kroger Target Market

Arrow and target

Who actually shops at Kroger? Do these shoppers fit the intended target market of Kroger?

Thought bubble

What motivates the target market to shop at Kroger?

magnifying glass

What other target market should Kroger look at?

venn diagram

Which other retailers have a similar target market?

About Our Kroger Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.