Kroger Convenience Shopper Insights

Who shops at Kroger Convenience?

A Kroger Convenience shopper is generally slightly lower income, Caucasian, and young adult age. Kroger Convenience shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Kroger Convenience shoppers.

Kroger Convenience Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
31.3
Avg Basket Size (units)
3.2
Avg Basket Size ($)
$17.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kroger Convenience Shopper Demographics

demographic
index
Female
89
Male
196
<24
103
25-34
122
35-44
105
45-54
80
55-64
80
65+
22
African American
24
Asian
17
Caucasian
114
Hispanic
53
demographic
index
Has Kids
104
No Kids
91
- $20k
112
$20k-40k
129
$40k-60k
141
$60k-80k
109
$80k-100k
58
$100k-125k
55
$125k +
66
No College
170
College
91
Adv. Degree
62

Understand Kroger Convenience Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.1%
Mon
13.1%
Tue
12.8%
Wed
15.6%
Thu
14.0%
Fri
17.0%
Sat
13.4%

Kroger Convenience Basket Size

type
index
Urgent Need (1-2 Items)
124
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Kroger Convenience Shoppers?

retailers
affinity
Weis Markets 15.4x
Wawa 4.3x
Ahold 4.1x
Hy-Vee 3.4x
channels
affinity
Gas & Convenience 6.1x
Liquor 1.9x
Dollar 1.1x
Mass 1.1x

Get More Data

Learn more about Kroger Convenience shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Kroger Convenience shoppers shop at?

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How do Kroger Convenience shoppers shop during holidays?

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What items do Kroger Convenience shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kroger Convenience Target Market

Arrow and target

Who actually shops at Kroger Convenience? Do these shoppers fit the intended target market of Kroger Convenience?

Thought bubble

What motivates the target market to shop at Kroger Convenience?

magnifying glass

What other target market should Kroger Convenience look at?

venn diagram

Which other retailers have a similar target market?

About Our Kroger Convenience Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.