Kroger Convenience Shopper Insights

Who shops at Kroger Convenience?

A Kroger Convenience shopper is generally slightly lower income, Caucasian, and young adult age. Kroger Convenience shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Kroger Convenience shoppers.

Kroger Convenience Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.3
Avg Basket Size (units)
3.2
Avg Basket Size ($)
$17.18

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kroger Convenience Shopper Demographics

demographic
index
Female
89
Male
196
<24
103
25-34
122
35-44
105
45-54
80
55-64
80
65+
22
African American
24
Asian
17
Caucasian
114
Hispanic
53
demographic
index
Has Kids
104
No Kids
91
- $20k
112
$20k-40k
129
$40k-60k
141
$60k-80k
109
$80k-100k
58
$100k-125k
55
$125k +
66
No College
170
College
91
Adv. Degree
62

Understand Kroger Convenience Shopper Behavior

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When Do They Shop?

time of day
Sun
14.1%
Mon
13.1%
Tue
12.8%
Wed
15.6%
Thu
14.0%
Fri
17.0%
Sat
13.4%

Kroger Convenience Basket Size

type
index
Urgent Need (1-2 Items)
124
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Kroger Convenience Shoppers?

retailers
affinity
Weis Markets 15.4x
Wawa 4.3x
Ahold 4.1x
Hy-Vee 3.4x
channels
affinity
Gas & Convenience 6.1x
Liquor 1.9x
Dollar 1.1x
Mass 1.1x

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