KTA Supermarket Shopper Insights

Who shops at KTA Supermarket?

A KTA Supermarket shopper is generally very low income, Asian, and lower middle age. KTA Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real KTA Supermarket shoppers.

KTA Supermarket Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
25.9
Avg Basket Size (units)
9.5
Avg Basket Size ($)
$30.76

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KTA Supermarket Shopper Demographics

demographic
index
Female
99
Male
111
<24
1
25-34
84
35-44
151
45-54
63
55-64
69
65+
9
Asian
645
Caucasian
10
Hispanic
17
demographic
index
Has Kids
111
No Kids
76
- $20k
166
$20k-40k
164
$40k-60k
82
$60k-80k
107
$80k-100k
57
$100k-125k
116
$125k +
21
No College
117
College
107
Adv. Degree
46

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When Do They Shop?

time of day
Sun
13.8%
Mon
14.4%
Tue
11.3%
Wed
14.2%
Thu
15.8%
Fri
13.4%
Sat
17.2%

KTA Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
135
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
80

Which Retailers are Popular With KTA Supermarket Shoppers?

retailers
affinity
Safeway 7.3x
Costco 4.8x
CVS 4.6x
KMart 3.8x
channels
affinity
Gas & Convenience 2.1x
Drug 1.9x
Club 1.4x
Food 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.