KTA Supermarket Shopper Insights

Who shops at KTA Supermarket?

A KTA Supermarket shopper is generally very low income, Asian, and lower middle age. KTA Supermarket shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real KTA Supermarket shoppers.

KTA Supermarket Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
25.9
Avg Basket Size (units)
9.5
Avg Basket Size ($)
$30.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

KTA Supermarket Shopper Demographics

demographic
index
Female
99
Male
111
<24
1
25-34
84
35-44
151
45-54
63
55-64
69
65+
9
Asian
645
Caucasian
10
Hispanic
17
demographic
index
Has Kids
111
No Kids
76
- $20k
166
$20k-40k
164
$40k-60k
82
$60k-80k
107
$80k-100k
57
$100k-125k
116
$125k +
21
No College
117
College
107
Adv. Degree
46

Understand KTA Supermarket Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.8%
Mon
14.4%
Tue
11.3%
Wed
14.2%
Thu
15.8%
Fri
13.4%
Sat
17.2%

KTA Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
135
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
80

Which Retailers are Popular With KTA Supermarket Shoppers?

retailers
affinity
Safeway 7.3x
Costco 4.8x
CVS 4.6x
KMart 3.8x
channels
affinity
Gas & Convenience 2.1x
Drug 1.9x
Club 1.4x
Food 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do KTA Supermarket shoppers shop at?

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How do KTA Supermarket shoppers shop during holidays?

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What items do KTA Supermarket shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the KTA Supermarket Target Market

Arrow and target

Who actually shops at KTA Supermarket? Do these shoppers fit the intended target market of KTA Supermarket?

Thought bubble

What motivates the target market to shop at KTA Supermarket?

magnifying glass

What other target market should KTA Supermarket look at?

venn diagram

Which other retailers have a similar target market?

About Our KTA Supermarket Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.