KTA Superstores Shopper Insights

Who shops at KTA Superstores? A KTA Superstores shopper is generally very low income, Asian, and lower middle age. KTA Superstores shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real KTA Superstores shoppers.

KTA Superstores Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
42.5
Avg Basket Size (units)
9.1
Avg Basket Size ($)
$28.41

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

KTA Superstores Shopper Demographics

demographic
index
Female
99
Male
109
65+
14
25-34
93
35-44
145
45-54
67
55-64
55
Asian
669
Caucasian
12
Hispanic
24
demographic
index
Has Kids
115
No Kids
67
- $20k
176
$20k-40k
156
$40k-60k
80
$60k-80k
129
$80k-100k
77
$100k-125k
83
$125k +
7
No College
125
College
106
Adv. Degree
46

Understand KTA Superstores Shopper Behavior

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When Do They Shop?

time of day
Sun
14.8%
Mon
15.9%
Tue
14.8%
Wed
14.0%
Thu
10.0%
Fri
13.7%
Sat
16.8%

KTA Superstores Basket Size

type
index
Urgent Need (1-2 Items)
56
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
70

Which Retailers are Popular With KTA Superstores Shoppers?

retailers
affinity
Safeway 7.2x
CVS 4.7x
Costco 4.5x
KMart 4.0x
channels
affinity
Gas & Convenience 2.4x
Drug 1.8x
Club 1.4x
Food 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do KTA Superstores shoppers shop at?

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How do KTA Superstores shoppers shop during holidays?

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What items do KTA Superstores shoppers buy?

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Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the KTA Superstores Target Market

Arrow and target

Who actually shops at KTA Superstores? Do these shoppers fit the intended target market of KTA Superstores?

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What motivates the target market to shop at KTA Superstores?

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What other target market should KTA Superstores look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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