Kum & Go Shopper Insights

Who shops at Kum & Go?

A Kum & Go shopper is generally very low income, Caucasian, and young adult age. Kum & Go shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Kum & Go shoppers.

Kum & Go Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.1
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$15.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kum & Go Shopper Demographics

demographic
index
Female
92
Male
177
<24
80
25-34
119
35-44
114
45-54
73
55-64
75
65+
19
African American
23
Asian
29
Caucasian
120
Hispanic
25
demographic
index
Has Kids
98
No Kids
103
- $20k
145
$20k-40k
116
$40k-60k
105
$60k-80k
112
$80k-100k
83
$100k-125k
53
$125k +
90
No College
100
College
108
Adv. Degree
65

Understand Kum & Go Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.4%
Mon
11.3%
Tue
13.0%
Wed
15.1%
Thu
13.9%
Fri
16.3%
Sat
15.0%

Kum & Go Basket Size

type
index
Urgent Need (1-2 Items)
150
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Kum & Go Shoppers?

retailers
affinity
Hy-Vee 16.2x
Shell 4.7x
Dollar General 2.7x
Walmart 2.6x
channels
affinity
Gas & Convenience 6.2x
Mass 1.4x
Dollar 1.0x
Beauty 0.8x

Get More Data

Learn more about Kum & Go shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Kum & Go shoppers shop at?

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How do Kum & Go shoppers shop during holidays?

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What items do Kum & Go shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kum & Go Target Market

Arrow and target

Who actually shops at Kum & Go? Do these shoppers fit the intended target market of Kum & Go?

Thought bubble

What motivates the target market to shop at Kum & Go?

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What other target market should Kum & Go look at?

venn diagram

Which other retailers have a similar target market?

About Our Kum & Go Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.