Kum & Go Shopper Insights

Who shops at Kum & Go?

A Kum & Go shopper is generally very low income, Caucasian, and young adult age. Kum & Go shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Kum & Go shoppers.

Kum & Go Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.1
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$15.24

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kum & Go Shopper Demographics

demographic
index
Female
92
Male
177
<24
80
25-34
119
35-44
114
45-54
73
55-64
75
65+
19
African American
23
Asian
29
Caucasian
120
Hispanic
25
demographic
index
Has Kids
98
No Kids
103
- $20k
145
$20k-40k
116
$40k-60k
105
$60k-80k
112
$80k-100k
83
$100k-125k
53
$125k +
90
No College
100
College
108
Adv. Degree
65

Understand Kum & Go Shopper Behavior

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When Do They Shop?

time of day
Sun
15.4%
Mon
11.3%
Tue
13.0%
Wed
15.1%
Thu
13.9%
Fri
16.3%
Sat
15.0%

Kum & Go Basket Size

type
index
Urgent Need (1-2 Items)
150
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Kum & Go Shoppers?

retailers
affinity
Hy-Vee 16.2x
Shell 4.7x
Dollar General 2.7x
Walmart 2.6x
channels
affinity
Gas & Convenience 6.2x
Mass 1.4x
Dollar 1.0x
Beauty 0.8x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.