Kwik Fill Shopper Insights

Who shops at Kwik Fill?

A Kwik Fill shopper is generally very low income, Caucasian, and older age. Kwik Fill shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Kwik Fill shoppers.

Kwik Fill Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
29.7
Avg Basket Size (units)
2.4
Avg Basket Size ($)
$20.99

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kwik Fill Shopper Demographics

demographic
index
Female
94
Male
152
<24
48
25-34
139
35-44
89
45-54
63
55-64
162
65+
19
African American
8
Asian
13
Caucasian
126
Hispanic
25
demographic
index
Has Kids
77
No Kids
149
- $20k
164
$20k-40k
144
$40k-60k
109
$60k-80k
117
$80k-100k
43
$100k-125k
74
$125k +
49
No College
172
College
78
Adv. Degree
122

Understand Kwik Fill Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.8%
Mon
15.8%
Tue
12.3%
Wed
11.1%
Thu
14.3%
Fri
19.0%
Sat
15.6%

Kwik Fill Basket Size

type
index
Urgent Need (1-2 Items)
173
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With Kwik Fill Shoppers?

retailers
affinity
Tops 54.2x
Wegmans 18.0x
Giant Eagle 10.5x
Price Chopper 5.3x
channels
affinity
Gas & Convenience 9.8x
Dollar 1.7x
Liquor 0.9x
Food 0.8x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Kwik Fill shoppers shop at?

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How do Kwik Fill shoppers shop during holidays?

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What items do Kwik Fill shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kwik Fill Target Market

Arrow and target

Who actually shops at Kwik Fill? Do these shoppers fit the intended target market of Kwik Fill?

Thought bubble

What motivates the target market to shop at Kwik Fill?

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What other target market should Kwik Fill look at?

venn diagram

Which other retailers have a similar target market?

About Our Kwik Fill Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.