Kwik Fill Shopper Insights

Who shops at Kwik Fill?

A Kwik Fill shopper is generally very low income, Caucasian, and older age. Kwik Fill shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Kwik Fill shoppers.

Kwik Fill Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.7
Avg Basket Size (units)
2.4
Avg Basket Size ($)
$20.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kwik Fill Shopper Demographics

demographic
index
Female
94
Male
152
<24
48
25-34
139
35-44
89
45-54
63
55-64
162
65+
19
African American
8
Asian
13
Caucasian
126
Hispanic
25
demographic
index
Has Kids
77
No Kids
149
- $20k
164
$20k-40k
144
$40k-60k
109
$60k-80k
117
$80k-100k
43
$100k-125k
74
$125k +
49
No College
172
College
78
Adv. Degree
122

Understand Kwik Fill Shopper Behavior

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When Do They Shop?

time of day
Sun
11.8%
Mon
15.8%
Tue
12.3%
Wed
11.1%
Thu
14.3%
Fri
19.0%
Sat
15.6%

Kwik Fill Basket Size

type
index
Urgent Need (1-2 Items)
173
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
5
Pantry Stocking (21+ Items)
0

Which Retailers are Popular With Kwik Fill Shoppers?

retailers
affinity
Tops 54.2x
Wegmans 18.0x
Giant Eagle 10.5x
Price Chopper 5.3x
channels
affinity
Gas & Convenience 9.8x
Dollar 1.7x
Liquor 0.9x
Food 0.8x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.