Kwik Star Shopper Insights

Who shops at Kwik Star?

A Kwik Star shopper is generally slightly higher income, Caucasian, and senior age. Kwik Star shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Kwik Star shoppers.

Kwik Star Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
22.9
Avg Basket Size (units)
4.2
Avg Basket Size ($)
$17.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kwik Star Shopper Demographics

demographic
index
Female
103
Male
71
<24
126
25-34
84
35-44
90
45-54
131
55-64
77
65+
209
African American
16
Asian
8
Caucasian
129
Hispanic
2
demographic
index
Has Kids
86
No Kids
130
- $20k
47
$20k-40k
119
$40k-60k
96
$60k-80k
152
$80k-100k
175
$100k-125k
18
$125k +
39
No College
146
College
101
Adv. Degree
47

Understand Kwik Star Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.9%
Mon
10.9%
Tue
13.8%
Wed
14.3%
Thu
15.4%
Fri
17.2%
Sat
14.4%

Kwik Star Basket Size

type
index
Urgent Need (1-2 Items)
80
Express Lane (3-10 Items)
174
Fill Up (11-20 Items)
21
Pantry Stocking (21+ Items)
6

Which Retailers are Popular With Kwik Star Shoppers?

retailers
affinity
Hy-Vee 42.4x
KMart 3.1x
Aldi 2.7x
Shell 2.5x
channels
affinity
Gas & Convenience 5.9x
Dollar 1.4x
Mass 1.3x
Food 0.9x

Get More Data

Learn more about Kwik Star shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Kwik Star shoppers shop at?

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How do Kwik Star shoppers shop during holidays?

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What items do Kwik Star shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kwik Star Target Market

Arrow and target

Who actually shops at Kwik Star? Do these shoppers fit the intended target market of Kwik Star?

Thought bubble

What motivates the target market to shop at Kwik Star?

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What other target market should Kwik Star look at?

venn diagram

Which other retailers have a similar target market?

About Our Kwik Star Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.