Kwik Stop Shopper Insights

Who shops at Kwik Stop?

A Kwik Stop shopper is generally lower income, Caucasian, and upper middle age. Kwik Stop shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Kwik Stop shoppers.

Kwik Stop Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
26.8
Avg Basket Size (units)
3.5
Avg Basket Size ($)
$19.71

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Kwik Stop Shopper Demographics

demographic
index
Female
109
Male
19
<24
14
25-34
45
35-44
91
45-54
240
55-64
35
65+
25
African American
9
Asian
0
Caucasian
128
Hispanic
18
demographic
index
Has Kids
128
No Kids
39
- $20k
28
$20k-40k
276
$40k-60k
31
$60k-80k
169
$80k-100k
76
$100k-125k
29
$125k +
10
No College
275
College
45
Adv. Degree
162

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When Do They Shop?

time of day
Sun
11.5%
Mon
11.6%
Tue
10.2%
Wed
15.0%
Thu
12.1%
Fri
18.6%
Sat
21.0%

Kwik Stop Basket Size

type
index
Urgent Need (1-2 Items)
93
Express Lane (3-10 Items)
167
Fill Up (11-20 Items)
10
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Kwik Stop Shoppers?

retailers
affinity
Hy-Vee 9.4x
Houchens Industries 5.9x
Circle K 4.3x
Shell 3.9x
channels
affinity
Gas & Convenience 5.8x
Pet 3.2x
Dollar 2.2x
Food 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.