Kwik Trip Shopper Insights

Who shops at Kwik Trip?

A Kwik Trip shopper is generally median income, Caucasian, and young adult age. Kwik Trip shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Kwik Trip shoppers.

Kwik Trip Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
24.3
Avg Basket Size (units)
3.7
Avg Basket Size ($)
$19.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kwik Trip Shopper Demographics

demographic
index
Female
97
Male
127
<24
61
25-34
115
35-44
104
45-54
89
55-64
84
65+
68
African American
6
Asian
16
Caucasian
127
Hispanic
8
demographic
index
Has Kids
101
No Kids
98
- $20k
98
$20k-40k
74
$40k-60k
117
$60k-80k
127
$80k-100k
107
$100k-125k
103
$125k +
60
No College
90
College
108
Adv. Degree
74

Understand Kwik Trip Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
14.0%
Mon
12.4%
Tue
14.4%
Wed
13.2%
Thu
13.4%
Fri
16.5%
Sat
16.2%

Kwik Trip Basket Size

type
index
Urgent Need (1-2 Items)
106
Express Lane (3-10 Items)
150
Fill Up (11-20 Items)
21
Pantry Stocking (21+ Items)
3

Which Retailers are Popular With Kwik Trip Shoppers?

retailers
affinity
SpartanNash 20.8x
Hy-Vee 10.1x
SuperValu 8.1x
Houchens Industries 7.6x
channels
affinity
Gas & Convenience 6.6x
Food 1.0x
Mass 1.0x
Liquor 0.9x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.