La Bella Marketplace Shopper Insights

Who shops at La Bella Marketplace?

A La Bella Marketplace shopper is generally higher income, Caucasian, and upper middle age. La Bella Marketplace shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real La Bella Marketplace shoppers.

La Bella Marketplace Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.0
Avg Basket Size (units)
14.0
Avg Basket Size ($)
$49.36

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La Bella Marketplace Shopper Demographics

demographic
index
Female
105
Male
55
<24
3
25-34
35
35-44
116
45-54
210
55-64
29
65+
5
Asian
15
Caucasian
121
Hispanic
45
demographic
index
Has Kids
130
No Kids
36
- $20k
57
$20k-40k
16
$40k-60k
43
$60k-80k
19
$80k-100k
41
$100k-125k
333
$125k +
281
No College
174
College
84
Adv. Degree
91

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When Do They Shop?

time of day
Sun
24.6%
Mon
12.8%
Tue
9.6%
Wed
9.3%
Thu
9.1%
Fri
11.1%
Sat
23.4%

La Bella Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
207
Pantry Stocking (21+ Items)
200

Which Retailers are Popular With La Bella Marketplace Shoppers?

retailers
affinity
A&P 39.0x
Wakefern 8.5x
Ahold 8.4x
RiteAid 4.7x
channels
affinity
Drug 1.9x
Food 1.7x
Pet 1.2x
Club 1.2x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.