La Michoacana Shopper Insights

Who shops at La Michoacana?

A La Michoacana shopper is generally very low income, Hispanic, and adolescent age. La Michoacana shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real La Michoacana shoppers.

La Michoacana Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
47.0
Avg Basket Size (units)
6.0
Avg Basket Size ($)
$22.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

La Michoacana Shopper Demographics

demographic
index
Female
108
Male
31
<24
292
25-34
178
35-44
89
45-54
34
55-64
29
65+
11
African American
77
Asian
33
Caucasian
12
Hispanic
959
demographic
index
Has Kids
111
No Kids
76
- $20k
286
$20k-40k
173
$40k-60k
140
$60k-80k
55
$80k-100k
40
$100k-125k
22
$125k +
29
No College
176
College
98
Adv. Degree
23

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When Do They Shop?

time of day
Sun
24.5%
Mon
10.8%
Tue
8.9%
Wed
9.9%
Thu
8.9%
Fri
12.2%
Sat
24.7%

La Michoacana Basket Size

type
index
Urgent Need (1-2 Items)
82
Express Lane (3-10 Items)
143
Fill Up (11-20 Items)
88
Pantry Stocking (21+ Items)
27

Which Retailers are Popular With La Michoacana Shoppers?

retailers
affinity
HEB 18.5x
99 Cents Only 4.5x
Family Dollar 3.6x
Shell 2.8x
channels
affinity
Dollar 1.7x
Food 1.5x
Club 1.2x
Drug 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Rapid consumer and shopper insights.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.