La Michoacana Shopper Insights

Who shops at La Michoacana?

A La Michoacana shopper is generally very low income, Hispanic, and adolescent age. La Michoacana shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real La Michoacana shoppers.

La Michoacana Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
47.0
Avg Basket Size (units)
6.0
Avg Basket Size ($)
$22.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

La Michoacana Shopper Demographics

demographic
index
Female
108
Male
31
<24
292
25-34
178
35-44
89
45-54
34
55-64
29
65+
11
African American
77
Asian
33
Caucasian
12
Hispanic
959
demographic
index
Has Kids
111
No Kids
76
- $20k
286
$20k-40k
173
$40k-60k
140
$60k-80k
55
$80k-100k
40
$100k-125k
22
$125k +
29
No College
176
College
98
Adv. Degree
23

Understand La Michoacana Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
24.5%
Mon
10.8%
Tue
8.9%
Wed
9.9%
Thu
8.9%
Fri
12.2%
Sat
24.7%

La Michoacana Basket Size

type
index
Urgent Need (1-2 Items)
82
Express Lane (3-10 Items)
143
Fill Up (11-20 Items)
88
Pantry Stocking (21+ Items)
27

Which Retailers are Popular With La Michoacana Shoppers?

retailers
affinity
HEB 18.5x
99 Cents Only 4.5x
Family Dollar 3.6x
Shell 2.8x
channels
affinity
Dollar 1.7x
Food 1.5x
Club 1.2x
Drug 1.1x

Get More Data

Learn more about La Michoacana shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do La Michoacana shoppers shop at?

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How do La Michoacana shoppers shop during holidays?

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What items do La Michoacana shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the La Michoacana Target Market

Arrow and target

Who actually shops at La Michoacana? Do these shoppers fit the intended target market of La Michoacana?

Thought bubble

What motivates the target market to shop at La Michoacana?

magnifying glass

What other target market should La Michoacana look at?

venn diagram

Which other retailers have a similar target market?

About Our La Michoacana Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.