Lee's Marketplace Shopper Insights

Who shops at Lee's Marketplace? Lee's Marketplace shoppers are generally very low income, Asian, and adolescent age. Lee's Marketplace shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Lee's Marketplace shoppers.

Lee's Marketplace Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
35.4
Avg Basket Size (units)
9.0
Avg Basket Size ($)
$24.52

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lee's Marketplace Shopper Demographics

demographic
index
Female
110
Male
8
<24
503
25-34
228
35-44
49
45-54
16
55-64
20
65+
26
African American
46
Asian
122
Caucasian
96
Hispanic
72
demographic
index
Has Kids
114
No Kids
70
- $20k
278
$20k-40k
107
$40k-60k
58
$60k-80k
76
$80k-100k
251
$100k-125k
10
$125k +
7
No College
165
College
101
Adv. Degree
21

Understand Lee's Marketplace Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
2.9%
Mon
9.4%
Tue
10.6%
Wed
39.3%
Thu
9.9%
Fri
13.2%
Sat
14.9%

Lee's Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
92

Which Retailers are Popular With Lee's Marketplace Shoppers?

retailers
affinity
IGA 6.6x
Winco Foods 3.4x
Kroger 2.5x
Houchens Industries 2.4x
channels
affinity
Mass 2.1x
Club 1.5x
Gas & Convenience 1.1x
Dollar 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Lee's Marketplace shoppers shop at?

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How do Lee's Marketplace shoppers shop during holidays?

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What items do Lee's Marketplace shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lee's Marketplace Target Market

Arrow and target

Who actually shops at Lee's Marketplace? Do these shoppers fit the intended target market of Lee's Marketplace?

Thought bubble

What motivates the target market to shop at Lee's Marketplace?

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What other target market should Lee's Marketplace look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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