Lee's Marketplace Shopper Insights

Who shops at Lee's Marketplace?

A Lee's Marketplace shopper is generally very low income, Asian, and adolescent age. Lee's Marketplace shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Lee's Marketplace shoppers.

Lee's Marketplace Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
35.4
Avg Basket Size (units)
9.0
Avg Basket Size ($)
$24.52

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Lee's Marketplace Shopper Demographics

demographic
index
Female
110
Male
8
<24
503
25-34
228
35-44
49
45-54
16
55-64
20
65+
26
African American
46
Asian
122
Caucasian
96
Hispanic
72
demographic
index
Has Kids
114
No Kids
70
- $20k
278
$20k-40k
107
$40k-60k
58
$60k-80k
76
$80k-100k
251
$100k-125k
10
$125k +
7
No College
165
College
101
Adv. Degree
21

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When Do They Shop?

time of day
Sun
2.9%
Mon
9.4%
Tue
10.6%
Wed
39.3%
Thu
9.9%
Fri
13.2%
Sat
14.9%

Lee's Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
92

Which Retailers are Popular With Lee's Marketplace Shoppers?

retailers
affinity
IGA 6.6x
Winco Foods 3.4x
Kroger 2.5x
Houchens Industries 2.4x
channels
affinity
Mass 2.1x
Club 1.5x
Gas & Convenience 1.1x
Dollar 1.0x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.