Lee's Marketplace Shopper Insights

Who shops at Lee's Marketplace?

A Lee's Marketplace shopper is generally very low income, Asian, and adolescent age. Lee's Marketplace shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Lee's Marketplace shoppers.

Lee's Marketplace Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
35.4
Avg Basket Size (units)
9.0
Avg Basket Size ($)
$24.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lee's Marketplace Shopper Demographics

demographic
index
Female
110
Male
8
<24
503
25-34
228
35-44
49
45-54
16
55-64
20
65+
26
African American
46
Asian
122
Caucasian
96
Hispanic
72
demographic
index
Has Kids
114
No Kids
70
- $20k
278
$20k-40k
107
$40k-60k
58
$60k-80k
76
$80k-100k
251
$100k-125k
10
$125k +
7
No College
165
College
101
Adv. Degree
21

Understand Lee's Marketplace Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
2.9%
Mon
9.4%
Tue
10.6%
Wed
39.3%
Thu
9.9%
Fri
13.2%
Sat
14.9%

Lee's Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
136
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
92

Which Retailers are Popular With Lee's Marketplace Shoppers?

retailers
affinity
IGA 6.6x
Winco Foods 3.4x
Kroger 2.5x
Houchens Industries 2.4x
channels
affinity
Mass 2.1x
Club 1.5x
Gas & Convenience 1.1x
Dollar 1.0x

Get More Data

Learn more about Lee's Marketplace shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Lee's Marketplace shoppers shop at?

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How do Lee's Marketplace shoppers shop during holidays?

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What items do Lee's Marketplace shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lee's Marketplace Target Market

Arrow and target

Who actually shops at Lee's Marketplace? Do these shoppers fit the intended target market of Lee's Marketplace?

Thought bubble

What motivates the target market to shop at Lee's Marketplace?

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What other target market should Lee's Marketplace look at?

venn diagram

Which other retailers have a similar target market?

About Our Lee's Marketplace Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.