Lion Shopper Insights

Who shops at Lion?

A Lion shopper is generally very low income, Asian, and adolescent age. Lion shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Lion shoppers.

Lion Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
41.6
Avg Basket Size (units)
10.8
Avg Basket Size ($)
$31.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lion Shopper Demographics

demographic
index
Female
91
Male
184
<24
303
25-34
173
35-44
93
45-54
36
55-64
19
65+
2
African American
3
Asian
1097
Caucasian
8
Hispanic
15
demographic
index
Has Kids
93
No Kids
115
- $20k
231
$20k-40k
21
$40k-60k
63
$60k-80k
150
$80k-100k
112
$100k-125k
28
$125k +
164
No College
59
College
117
Adv. Degree
67

Understand Lion Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
22.9%
Mon
10.9%
Tue
12.2%
Wed
10.6%
Thu
9.5%
Fri
16.5%
Sat
17.5%

Lion Basket Size

type
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
106

Which Retailers are Popular With Lion Shoppers?

retailers
affinity
Smart & Final 10.4x
Safeway 7.8x
Costco 7.3x
Sprouts Farmers Market 6.8x
channels
affinity
Club 2.9x
Food 1.6x
Drug 1.0x
Mass 0.9x

Get More Data

Learn more about Lion shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Lion shoppers shop at?

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How do Lion shoppers shop during holidays?

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What items do Lion shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lion Target Market

Arrow and target

Who actually shops at Lion? Do these shoppers fit the intended target market of Lion?

Thought bubble

What motivates the target market to shop at Lion?

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What other target market should Lion look at?

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Which other retailers have a similar target market?

About Our Lion Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.