Little general Shopper Insights

Who shops at Little general? little general shoppers are generally higher income, Caucasian, and lower middle age. little general shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real little general shoppers.

Little general Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
30.8
Avg Basket Size (units)
3.2
Avg Basket Size ($)
$17.6

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Little general Shopper Demographics

demographic
index
Female
104
Male
65
<24
62
25-34
90
35-44
153
45-54
47
55-64
40
65+
54
African American
5
Caucasian
129
Hispanic
14
demographic
index
Has Kids
114
No Kids
70
- $20k
45
$20k-40k
97
$40k-60k
70
$60k-80k
49
$80k-100k
190
$100k-125k
253
$125k +
15
No College
180
College
91
Adv. Degree
52

Understand Little general Shopper Behavior

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When Do They Shop?

time of day
Sun
18.0%
Mon
13.0%
Tue
15.2%
Wed
10.8%
Thu
11.5%
Fri
18.0%
Sat
13.5%

Little general Basket Size

type
index
Urgent Need (1-2 Items)
118
Express Lane (3-10 Items)
140
Fill Up (11-20 Items)
15
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Little general Shoppers?

retailers
affinity
Speedway 12.2x
Houchens Industries 5.9x
Dollar General 5.2x
Family Dollar 4.5x
channels
affinity
Gas & Convenience 8.3x
Dollar 2.8x
Mass 1.0x
Beauty 0.8x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Little general shoppers shop at?

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How do Little general shoppers shop during holidays?

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What items do Little general shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Little general Target Market

Arrow and target

Who actually shops at Little general? Do these shoppers fit the intended target market of Little general?

Thought bubble

What motivates the target market to shop at Little general?

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What other target market should Little general look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us