Little general Shopper Insights

Who shops at Little general?

A little general shopper is generally higher income, Caucasian, and lower middle age. little general shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real little general shoppers.

Little general Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
30.8
Avg Basket Size (units)
3.2
Avg Basket Size ($)
$17.6

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Little general Shopper Demographics

demographic
index
Female
104
Male
65
<24
62
25-34
90
35-44
153
45-54
47
55-64
40
65+
54
African American
5
Caucasian
129
Hispanic
14
demographic
index
Has Kids
114
No Kids
70
- $20k
45
$20k-40k
97
$40k-60k
70
$60k-80k
49
$80k-100k
190
$100k-125k
253
$125k +
15
No College
180
College
91
Adv. Degree
52

Understand Little general Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.0%
Mon
13.0%
Tue
15.2%
Wed
10.8%
Thu
11.5%
Fri
18.0%
Sat
13.5%

Little general Basket Size

type
index
Urgent Need (1-2 Items)
118
Express Lane (3-10 Items)
140
Fill Up (11-20 Items)
15
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Little general Shoppers?

retailers
affinity
Speedway 12.2x
Houchens Industries 5.9x
Dollar General 5.2x
Family Dollar 4.5x
channels
affinity
Gas & Convenience 8.3x
Dollar 2.8x
Mass 1.0x
Beauty 0.8x

Get More Data

Learn more about Little general shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Little general shoppers shop at?

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How do Little general shoppers shop during holidays?

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What items do Little general shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Little general Target Market

Arrow and target

Who actually shops at Little general? Do these shoppers fit the intended target market of Little general?

Thought bubble

What motivates the target market to shop at Little general?

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What other target market should Little general look at?

venn diagram

Which other retailers have a similar target market?

About Our Little general Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.