Maceys Shopper Insights

Who shops at Maceys?

A maceys shopper is generally slightly lower income, Caucasian, and adolescent age. maceys shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real maceys shoppers.

Maceys Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
36.0
Avg Basket Size (units)
10.2
Avg Basket Size ($)
$28.38

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maceys Shopper Demographics

demographic
index
Female
106
Male
47
<24
388
25-34
113
35-44
80
45-54
29
55-64
247
65+
6
African American
6
Asian
67
Caucasian
119
Hispanic
42
demographic
index
Has Kids
96
No Kids
108
- $20k
119
$20k-40k
93
$40k-60k
208
$60k-80k
52
$80k-100k
66
$100k-125k
112
$125k +
26
No College
98
College
111
Adv. Degree
51

Understand Maceys Shopper Behavior

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When Do They Shop?

time of day
Sun
0.8%
Mon
18.1%
Tue
10.9%
Wed
13.0%
Thu
11.7%
Fri
14.1%
Sat
31.4%

Maceys Basket Size

type
index
Urgent Need (1-2 Items)
70
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
97

Which Retailers are Popular With Maceys Shoppers?

retailers
affinity
Winco Foods 15.9x
Costco 3.8x
Kroger 3.1x
Sprouts Farmers Market 3.1x
channels
affinity
Club 2.0x
Mass 1.6x
Food 1.2x
Gas & Convenience 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.