Macs Fresh Market Shopper Insights

Who shops at Macs Fresh Market?

A Macs Fresh Market shopper is generally lower income, African American, and older age. Macs Fresh Market shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Macs Fresh Market shoppers.

Macs Fresh Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
33.6
Avg Basket Size (units)
9.2
Avg Basket Size ($)
$30.19

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Macs Fresh Market Shopper Demographics

demographic
index
Female
104
Male
67
<24
24
25-34
52
35-44
111
45-54
131
55-64
182
65+
13
African American
255
Asian
90
Caucasian
107
Hispanic
21
demographic
index
Has Kids
88
No Kids
127
- $20k
92
$20k-40k
161
$40k-60k
109
$60k-80k
91
$80k-100k
71
$100k-125k
69
$125k +
84
No College
121
College
90
Adv. Degree
122

Understand Macs Fresh Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
11.9%
Mon
11.1%
Tue
16.8%
Wed
15.0%
Thu
16.1%
Fri
13.9%
Sat
15.2%

Macs Fresh Market Basket Size

type
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
129
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
92

Which Retailers are Popular With Macs Fresh Market Shoppers?

retailers
affinity
Dollar General 4.5x
Family Dollar 4.1x
Shell 4.1x
Walmart 2.9x
channels
affinity
Dollar 3.1x
Beauty 1.9x
Mass 1.6x
Gas & Convenience 1.2x

Get Started Today

Track a new product launch. Measure promotion effectiveness. Understand lapsed shopper behavior. Schedule a 15-minute demo and we'll show you how!

Leading Brands and Retailers Rely on InfoScout's Data

Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.