Malama Market Shopper Insights

Who shops at Malama Market?

A Malama Market shopper is generally very low income, Asian, and senior age. Malama Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Malama Market shoppers.

Malama Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
27.6
Avg Basket Size (units)
6.2
Avg Basket Size ($)
$23.54

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Malama Market Shopper Demographics

demographic
index
Female
100
Male
100
<24
196
25-34
59
35-44
129
45-54
105
55-64
5
65+
222
African American
2
Asian
269
Caucasian
32
Hispanic
3
demographic
index
Has Kids
75
No Kids
155
- $20k
172
$20k-40k
168
$40k-60k
165
$60k-80k
76
$80k-100k
50
$100k-125k
38
$125k +
13
No College
211
College
93
Adv. Degree
10

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When Do They Shop?

time of day
Sun
20.0%
Mon
8.7%
Tue
12.4%
Wed
14.6%
Thu
12.4%
Fri
10.2%
Sat
21.7%

Malama Market Basket Size

type
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
157
Fill Up (11-20 Items)
79
Pantry Stocking (21+ Items)
29

Which Retailers are Popular With Malama Market Shoppers?

retailers
affinity
7-Eleven 5.5x
CVS 5.5x
Safeway 5.5x
KMart 5.1x
channels
affinity
Gas & Convenience 2.0x
Drug 1.7x
Food 1.3x
Mass 1.1x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.