MAPCO Mart Shopper Insights

Who shops at MAPCO Mart?

A MAPCO Mart shopper is generally lower income, African American, and older age. MAPCO Mart shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real MAPCO Mart shoppers.

MAPCO Mart Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.1
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$16.23

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

MAPCO Mart Shopper Demographics

demographic
index
Female
97
Male
127
<24
103
25-34
85
35-44
113
45-54
79
55-64
159
65+
21
African American
155
Asian
3
Caucasian
121
Hispanic
10
demographic
index
Has Kids
84
No Kids
135
- $20k
171
$20k-40k
195
$40k-60k
122
$60k-80k
68
$80k-100k
91
$100k-125k
22
$125k +
25
No College
153
College
85
Adv. Degree
109

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When Do They Shop?

time of day
Sun
13.6%
Mon
11.7%
Tue
11.8%
Wed
15.0%
Thu
14.4%
Fri
16.6%
Sat
16.9%

MAPCO Mart Basket Size

type
index
Urgent Need (1-2 Items)
161
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
3
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With MAPCO Mart Shoppers?

retailers
affinity
Shell 8.3x
Dollar General 5.1x
Houchens Industries 4.2x
Southeastern Grocers 3.0x
channels
affinity
Gas & Convenience 6.7x
Dollar 2.2x
Liquor 1.0x
Drug 1.0x

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.