MAPCO Mart Shopper Insights

Who shops at MAPCO Mart?

A MAPCO Mart shopper is generally lower income, African American, and older age. MAPCO Mart shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real MAPCO Mart shoppers.

MAPCO Mart Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
32.1
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$16.23

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

MAPCO Mart Shopper Demographics

demographic
index
Female
97
Male
127
<24
103
25-34
85
35-44
113
45-54
79
55-64
159
65+
21
African American
155
Asian
3
Caucasian
121
Hispanic
10
demographic
index
Has Kids
84
No Kids
135
- $20k
171
$20k-40k
195
$40k-60k
122
$60k-80k
68
$80k-100k
91
$100k-125k
22
$125k +
25
No College
153
College
85
Adv. Degree
109

Understand MAPCO Mart Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
13.6%
Mon
11.7%
Tue
11.8%
Wed
15.0%
Thu
14.4%
Fri
16.6%
Sat
16.9%

MAPCO Mart Basket Size

type
index
Urgent Need (1-2 Items)
161
Express Lane (3-10 Items)
102
Fill Up (11-20 Items)
3
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With MAPCO Mart Shoppers?

retailers
affinity
Shell 8.3x
Dollar General 5.1x
Houchens Industries 4.2x
Southeastern Grocers 3.0x
channels
affinity
Gas & Convenience 6.7x
Dollar 2.2x
Liquor 1.0x
Drug 1.0x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do MAPCO Mart shoppers shop at?

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How do MAPCO Mart shoppers shop during holidays?

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What items do MAPCO Mart shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the MAPCO Mart Target Market

Arrow and target

Who actually shops at MAPCO Mart? Do these shoppers fit the intended target market of MAPCO Mart?

Thought bubble

What motivates the target market to shop at MAPCO Mart?

magnifying glass

What other target market should MAPCO Mart look at?

venn diagram

Which other retailers have a similar target market?

About Our MAPCO Mart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.