Marathon Shopper Insights

Who shops at Marathon?

A Marathon shopper is generally lower income, Caucasian, and upper middle age. Marathon shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Marathon shoppers.

Marathon Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
32.3
Avg Basket Size (units)
3.0
Avg Basket Size ($)
$17.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marathon Shopper Demographics

demographic
index
Female
94
Male
153
<24
53
25-34
105
35-44
102
45-54
106
55-64
97
65+
36
African American
98
Asian
12
Caucasian
120
Hispanic
29
demographic
index
Has Kids
95
No Kids
110
- $20k
99
$20k-40k
185
$40k-60k
108
$60k-80k
109
$80k-100k
72
$100k-125k
46
$125k +
44
No College
156
College
98
Adv. Degree
47

Understand Marathon Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.4%
Mon
13.4%
Tue
16.1%
Wed
12.6%
Thu
15.5%
Fri
16.7%
Sat
13.4%

Marathon Basket Size

type
index
Urgent Need (1-2 Items)
142
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Marathon Shoppers?

retailers
affinity
Speedway 12.7x
Shell 6.5x
Circle K 5.9x
Meijer 5.3x
channels
affinity
Gas & Convenience 6.7x
Dollar 2.5x
Liquor 1.2x
Beauty 1.1x

Get More Data

Learn more about Marathon shoppers. Contact us to get the latest insights, including:

check mark

Deeper demographic data

check mark

What other retailers do Marathon shoppers shop at?

check mark

How do Marathon shoppers shop during holidays?

check mark

What items do Marathon shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Marathon Target Market

Arrow and target

Who actually shops at Marathon? Do these shoppers fit the intended target market of Marathon?

Thought bubble

What motivates the target market to shop at Marathon?

magnifying glass

What other target market should Marathon look at?

venn diagram

Which other retailers have a similar target market?

About Our Marathon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.