Marathon Shopper Insights

Who shops at Marathon?

A Marathon shopper is generally lower income, Caucasian, and upper middle age. Marathon shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Marathon shoppers.

Marathon Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
32.3
Avg Basket Size (units)
3.0
Avg Basket Size ($)
$17.81

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marathon Shopper Demographics

demographic
index
Female
94
Male
153
<24
53
25-34
105
35-44
102
45-54
106
55-64
97
65+
36
African American
98
Asian
12
Caucasian
120
Hispanic
29
demographic
index
Has Kids
95
No Kids
110
- $20k
99
$20k-40k
185
$40k-60k
108
$60k-80k
109
$80k-100k
72
$100k-125k
46
$125k +
44
No College
156
College
98
Adv. Degree
47

Understand Marathon Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
12.4%
Mon
13.4%
Tue
16.1%
Wed
12.6%
Thu
15.5%
Fri
16.7%
Sat
13.4%

Marathon Basket Size

type
index
Urgent Need (1-2 Items)
142
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Marathon Shoppers?

retailers
affinity
Speedway 12.7x
Shell 6.5x
Circle K 5.9x
Meijer 5.3x
channels
affinity
Gas & Convenience 6.7x
Dollar 2.5x
Liquor 1.2x
Beauty 1.1x

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Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.