Marcs Shopper Insights

Who shops at Marcs?

A Marcs shopper is generally lower income, Caucasian, and older age. Marcs shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Marcs shoppers.

Marcs Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
28.7
Avg Basket Size (units)
13.2
Avg Basket Size ($)
$37.16

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  • Behavioral data
  • Attitudinal surveys
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Marcs Shopper Demographics

demographic
index
Female
102
Male
78
<24
118
25-34
91
35-44
89
45-54
117
55-64
127
65+
120
African American
61
Asian
86
Caucasian
113
Hispanic
31
demographic
index
Has Kids
87
No Kids
128
- $20k
99
$20k-40k
138
$40k-60k
131
$60k-80k
97
$80k-100k
77
$100k-125k
86
$125k +
45
No College
163
College
87
Adv. Degree
92

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When Do They Shop?

time of day
Sun
16.4%
Mon
12.9%
Tue
12.7%
Wed
11.8%
Thu
12.2%
Fri
16.1%
Sat
17.8%

Marcs Basket Size

type
index
Urgent Need (1-2 Items)
40
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
178

Which Retailers are Popular With Marcs Shoppers?

retailers
affinity
Giant Eagle 35.4x
Speedway 6.8x
Circle K 4.7x
Aldi 4.2x
channels
affinity
Drug 2.8x
Dollar 1.3x
Food 1.2x
Pet 1.2x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.