MARKET PLACE FOOD & DRUG Shopper Insights

Who shops at MARKET PLACE FOOD & DRUG? MARKET PLACE FOOD & DRUG shoppers are generally higher income, Caucasian, and lower middle age. MARKET PLACE FOOD & DRUG shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real MARKET PLACE FOOD & DRUG shoppers.

MARKET PLACE FOOD & DRUG Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
16.4
Avg Basket Size (units)
10.5
Avg Basket Size ($)
$40.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

MARKET PLACE FOOD & DRUG Shopper Demographics

demographic
index
Female
107
Male
38
<24
34
25-34
66
35-44
135
45-54
76
55-64
132
65+
78
African American
44
Asian
2
Caucasian
127
Hispanic
17
demographic
index
Has Kids
114
No Kids
69
- $20k
6
$20k-40k
92
$40k-60k
17
$60k-80k
135
$80k-100k
116
$100k-125k
197
$125k +
136
No College
26
College
119
Adv. Degree
96

Understand MARKET PLACE FOOD & DRUG Shopper Behavior

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When Do They Shop?

time of day
Sun
18.5%
Mon
13.0%
Tue
13.3%
Wed
13.4%
Thu
12.9%
Fri
13.3%
Sat
15.5%

MARKET PLACE FOOD & DRUG Basket Size

type
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
106

Which Retailers are Popular With MARKET PLACE FOOD & DRUG Shoppers?

retailers
affinity
Houchens Industries 8.9x
KMart 3.8x
SuperValu 3.5x
Shell 3.4x
channels
affinity
Food 1.6x
Gas & Convenience 1.4x
Mass 1.3x
Pet 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do MARKET PLACE FOOD & DRUG shoppers shop at?

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How do MARKET PLACE FOOD & DRUG shoppers shop during holidays?

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What items do MARKET PLACE FOOD & DRUG shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the MARKET PLACE FOOD & DRUG Target Market

Arrow and target

Who actually shops at MARKET PLACE FOOD & DRUG? Do these shoppers fit the intended target market of MARKET PLACE FOOD & DRUG?

Thought bubble

What motivates the target market to shop at MARKET PLACE FOOD & DRUG?

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What other target market should MARKET PLACE FOOD & DRUG look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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