MARKET PLACE FOOD & DRUG Shopper Insights

Who shops at MARKET PLACE FOOD & DRUG?

A MARKET PLACE FOOD & DRUG shopper is generally higher income, Caucasian, and lower middle age. MARKET PLACE FOOD & DRUG shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real MARKET PLACE FOOD & DRUG shoppers.

MARKET PLACE FOOD & DRUG Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
16.4
Avg Basket Size (units)
10.5
Avg Basket Size ($)
$40.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

MARKET PLACE FOOD & DRUG Shopper Demographics

demographic
index
Female
107
Male
38
<24
34
25-34
66
35-44
135
45-54
76
55-64
132
65+
78
African American
44
Asian
2
Caucasian
127
Hispanic
17
demographic
index
Has Kids
114
No Kids
69
- $20k
6
$20k-40k
92
$40k-60k
17
$60k-80k
135
$80k-100k
116
$100k-125k
197
$125k +
136
No College
26
College
119
Adv. Degree
96

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When Do They Shop?

time of day
Sun
18.5%
Mon
13.0%
Tue
13.3%
Wed
13.4%
Thu
12.9%
Fri
13.3%
Sat
15.5%

MARKET PLACE FOOD & DRUG Basket Size

type
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
106

Which Retailers are Popular With MARKET PLACE FOOD & DRUG Shoppers?

retailers
affinity
Houchens Industries 8.9x
KMart 3.8x
SuperValu 3.5x
Shell 3.4x
channels
affinity
Food 1.6x
Gas & Convenience 1.4x
Mass 1.3x
Pet 0.9x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.