Marketplace Shopper Insights

Who shops at Marketplace?

A Marketplace shopper is generally lower income, Caucasian, and senior age. Marketplace shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Marketplace shoppers.

Marketplace Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
44.6
Avg Basket Size (units)
8.5
Avg Basket Size ($)
$33.27

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Marketplace Shopper Demographics

demographic
index
Female
99
Male
107
<24
18
25-34
90
35-44
105
45-54
70
55-64
159
65+
252
African American
54
Asian
30
Caucasian
120
Hispanic
22
demographic
index
Has Kids
87
No Kids
129
- $20k
31
$20k-40k
143
$40k-60k
79
$60k-80k
97
$80k-100k
113
$100k-125k
102
$125k +
106
No College
84
College
101
Adv. Degree
111

Understand Marketplace Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.7%
Mon
13.6%
Tue
14.8%
Wed
11.0%
Thu
15.0%
Fri
11.1%
Sat
18.7%

Marketplace Basket Size

type
index
Urgent Need (1-2 Items)
86
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
78

Which Retailers are Popular With Marketplace Shoppers?

retailers
affinity
Houchens Industries 5.0x
SpartanNash 4.4x
Meijer 3.1x
IGA 3.0x
channels
affinity
Gas & Convenience 2.1x
Dollar 1.9x
Food 1.3x
Liquor 1.1x

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Leading Brands and Retailers Rely on InfoScout's Data

Shopper and Consumer Insight Clients

Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.