Mars Super Market Shopper Insights

Who shops at Mars Super Market?

A Mars Super Market shopper is generally very high income, Caucasian, and older age. Mars Super Market shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Mars Super Market shoppers.

Mars Super Market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
29.4
Avg Basket Size (units)
13.1
Avg Basket Size ($)
$38.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mars Super Market Shopper Demographics

demographic
index
Female
103
Male
70
<24
14
25-34
76
35-44
104
45-54
111
55-64
187
65+
11
African American
77
Asian
20
Caucasian
118
Hispanic
17
demographic
index
Has Kids
103
No Kids
94
- $20k
72
$20k-40k
79
$40k-60k
129
$60k-80k
61
$80k-100k
120
$100k-125k
102
$125k +
134
No College
162
College
90
Adv. Degree
76

Understand Mars Super Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
20.8%
Mon
12.1%
Tue
12.8%
Wed
11.3%
Thu
11.0%
Fri
11.4%
Sat
20.7%

Mars Super Market Basket Size

type
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
176

Which Retailers are Popular With Mars Super Market Shoppers?

retailers
affinity
Weis Markets 9.5x
Wegmans 5.9x
Ahold 5.8x
BJ's 4.8x
channels
affinity
Gas & Convenience 2.5x
Beauty 1.4x
Food 1.4x
Dollar 1.3x

Get More Data

Learn more about Mars Super Market shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Mars Super Market shoppers shop at?

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How do Mars Super Market shoppers shop during holidays?

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What items do Mars Super Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Mars Super Market Target Market

Arrow and target

Who actually shops at Mars Super Market? Do these shoppers fit the intended target market of Mars Super Market?

Thought bubble

What motivates the target market to shop at Mars Super Market?

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What other target market should Mars Super Market look at?

venn diagram

Which other retailers have a similar target market?

About Our Mars Super Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.