Mars Super Market Shopper Insights

Who shops at Mars Super Market?

A Mars Super Market shopper is generally very high income, Caucasian, and older age. Mars Super Market shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Mars Super Market shoppers.

Mars Super Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
29.4
Avg Basket Size (units)
13.1
Avg Basket Size ($)
$38.37

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mars Super Market Shopper Demographics

demographic
index
Female
103
Male
70
<24
14
25-34
76
35-44
104
45-54
111
55-64
187
65+
11
African American
77
Asian
20
Caucasian
118
Hispanic
17
demographic
index
Has Kids
103
No Kids
94
- $20k
72
$20k-40k
79
$40k-60k
129
$60k-80k
61
$80k-100k
120
$100k-125k
102
$125k +
134
No College
162
College
90
Adv. Degree
76

Understand Mars Super Market Shopper Behavior

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When Do They Shop?

time of day
Sun
20.8%
Mon
12.1%
Tue
12.8%
Wed
11.3%
Thu
11.0%
Fri
11.4%
Sat
20.7%

Mars Super Market Basket Size

type
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
118
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
176

Which Retailers are Popular With Mars Super Market Shoppers?

retailers
affinity
Weis Markets 9.5x
Wegmans 5.9x
Ahold 5.8x
BJ's 4.8x
channels
affinity
Gas & Convenience 2.5x
Beauty 1.4x
Food 1.4x
Dollar 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.