Marsh Supermarkets Shopper Insights

Who shops at Marsh Supermarkets?

A Marsh Supermarkets shopper is generally very high income, Caucasian, and older age. Marsh Supermarkets shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Marsh Supermarkets shoppers.

Marsh Supermarkets Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.8
Avg Basket Size (units)
9.2
Avg Basket Size ($)
$29.71

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Marsh Supermarkets Shopper Demographics

demographic
index
Female
99
Male
113
<24
143
25-34
85
35-44
81
45-54
128
55-64
156
65+
86
African American
88
Asian
57
Caucasian
118
Hispanic
18
demographic
index
Has Kids
82
No Kids
138
- $20k
102
$20k-40k
82
$40k-60k
101
$60k-80k
83
$80k-100k
83
$100k-125k
82
$125k +
181
No College
87
College
88
Adv. Degree
171

Understand Marsh Supermarkets Shopper Behavior

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When Do They Shop?

time of day
Sun
18.4%
Mon
11.8%
Tue
11.8%
Wed
11.5%
Thu
12.1%
Fri
14.7%
Sat
19.8%

Marsh Supermarkets Basket Size

type
index
Urgent Need (1-2 Items)
69
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
94

Which Retailers are Popular With Marsh Supermarkets Shoppers?

retailers
affinity
Speedway 13.9x
Meijer 7.5x
Circle K 3.7x
Kroger 2.9x
channels
affinity
Gas & Convenience 1.4x
Pet 1.4x
Mass 1.3x
Food 1.2x

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Data Highlights

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.