Maverik Shopper Insights

Who shops at Maverik?

A Maverik shopper is generally higher income, Caucasian, and young adult age. Maverik shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Maverik shoppers.

Maverik Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
40.3
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$14.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Maverik Shopper Demographics

demographic
index
Female
96
Male
141
<24
127
25-34
134
35-44
91
45-54
110
55-64
36
65+
5
African American
2
Asian
22
Caucasian
121
Hispanic
33
demographic
index
Has Kids
116
No Kids
65
- $20k
153
$20k-40k
134
$40k-60k
79
$60k-80k
47
$80k-100k
120
$100k-125k
172
$125k +
41
No College
117
College
111
Adv. Degree
30

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When Do They Shop?

time of day
Sun
9.6%
Mon
10.6%
Tue
15.5%
Wed
17.0%
Thu
13.2%
Fri
20.6%
Sat
13.5%

Maverik Basket Size

type
index
Urgent Need (1-2 Items)
112
Express Lane (3-10 Items)
149
Fill Up (11-20 Items)
8
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Maverik Shoppers?

retailers
affinity
Winco Foods 13.1x
7-Eleven 3.6x
Shell 3.3x
Albertsons 3.1x
channels
affinity
Liquor 7.9x
Gas & Convenience 5.2x
Mass 1.5x
Club 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.