Maverik Shopper Insights

Who shops at Maverik?

A Maverik shopper is generally higher income, Caucasian, and young adult age. Maverik shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Maverik shoppers.

Maverik Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
40.3
Avg Basket Size (units)
3.3
Avg Basket Size ($)
$14.43

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Maverik Shopper Demographics

demographic
index
Female
96
Male
141
<24
127
25-34
134
35-44
91
45-54
110
55-64
36
65+
5
African American
2
Asian
22
Caucasian
121
Hispanic
33
demographic
index
Has Kids
116
No Kids
65
- $20k
153
$20k-40k
134
$40k-60k
79
$60k-80k
47
$80k-100k
120
$100k-125k
172
$125k +
41
No College
117
College
111
Adv. Degree
30

Understand Maverik Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
9.6%
Mon
10.6%
Tue
15.5%
Wed
17.0%
Thu
13.2%
Fri
20.6%
Sat
13.5%

Maverik Basket Size

type
index
Urgent Need (1-2 Items)
112
Express Lane (3-10 Items)
149
Fill Up (11-20 Items)
8
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Maverik Shoppers?

retailers
affinity
Winco Foods 13.1x
7-Eleven 3.6x
Shell 3.3x
Albertsons 3.1x
channels
affinity
Liquor 7.9x
Gas & Convenience 5.2x
Mass 1.5x
Club 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Maverik shoppers shop at?

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How do Maverik shoppers shop during holidays?

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What items do Maverik shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Maverik Target Market

Arrow and target

Who actually shops at Maverik? Do these shoppers fit the intended target market of Maverik?

Thought bubble

What motivates the target market to shop at Maverik?

magnifying glass

What other target market should Maverik look at?

venn diagram

Which other retailers have a similar target market?

About Our Maverik Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.