McCaffrey's Shopper Insights

Who shops at McCaffrey's?

A McCaffrey's shopper is generally higher income, Caucasian, and older age. McCaffrey's shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real McCaffrey's shoppers.

McCaffrey's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.1
Avg Basket Size (units)
9.5
Avg Basket Size ($)
$45.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

McCaffrey's Shopper Demographics

demographic
index
Female
101
Male
94
<24
10
25-34
34
35-44
111
45-54
90
55-64
315
65+
83
Asian
25
Caucasian
126
demographic
index
Has Kids
93
No Kids
115
- $20k
64
$20k-40k
3
$40k-60k
46
$60k-80k
30
$80k-100k
228
$100k-125k
245
$125k +
161
No College
21
College
65
Adv. Degree
351

Understand McCaffrey's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
32.4%
Mon
13.2%
Tue
9.5%
Wed
8.9%
Thu
9.3%
Fri
10.1%
Sat
16.7%

McCaffrey's Basket Size

type
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
124

Which Retailers are Popular With McCaffrey's Shoppers?

retailers
affinity
Wawa 12.6x
Ahold 12.4x
Wakefern 9.3x
BJ's 6.3x
channels
affinity
Liquor 7.6x
Food 2.0x
Gas & Convenience 1.8x
Pet 1.4x

Get More Data

Learn more about McCaffrey's shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do McCaffrey's shoppers shop at?

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How do McCaffrey's shoppers shop during holidays?

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What items do McCaffrey's shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the McCaffrey's Target Market

Arrow and target

Who actually shops at McCaffrey's? Do these shoppers fit the intended target market of McCaffrey's?

Thought bubble

What motivates the target market to shop at McCaffrey's?

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What other target market should McCaffrey's look at?

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Which other retailers have a similar target market?

About Our McCaffrey's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.