McDonalds Food & Family Center Shopper Insights

Who shops at McDonalds Food & Family Center?

A McDonalds Food & Family Center shopper is generally very high income, Caucasian, and young adult age. McDonalds Food & Family Center shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real McDonalds Food & Family Center shoppers.

McDonalds Food & Family Center Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
41.8
Avg Basket Size (units)
6.2
Avg Basket Size ($)
$17.44

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

McDonalds Food & Family Center Shopper Demographics

demographic
index
Female
107
Male
39
<24
19
25-34
164
35-44
98
45-54
46
55-64
52
65+
157
African American
47
Asian
29
Caucasian
120
Hispanic
38
demographic
index
Has Kids
126
No Kids
44
- $20k
50
$20k-40k
44
$40k-60k
61
$60k-80k
138
$80k-100k
52
$100k-125k
44
$125k +
311
No College
118
College
61
Adv. Degree
264

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When Do They Shop?

time of day
Sun
11.0%
Mon
9.8%
Tue
13.1%
Wed
19.4%
Thu
11.4%
Fri
21.6%
Sat
13.6%

McDonalds Food & Family Center Basket Size

type
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
130
Fill Up (11-20 Items)
40
Pantry Stocking (21+ Items)
62

Which Retailers are Popular With McDonalds Food & Family Center Shoppers?

retailers
affinity
Shell 3.7x
Circle K 2.8x
Houchens Industries 2.7x
IGA 2.5x
channels
affinity
Gas & Convenience 2.3x
Beauty 1.4x
Dollar 1.4x
Drug 1.2x

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.