Mckay's Shopper Insights

Who shops at Mckay's?

A mckay's shopper is generally very high income, African American, and senior age. mckay's shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real mckay's shoppers.

Mckay's Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
31.2
Avg Basket Size (units)
9.6
Avg Basket Size ($)
$32.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Mckay's Shopper Demographics

demographic
index
Female
99
Male
110
<24
12
25-34
46
35-44
87
45-54
35
55-64
345
65+
601
African American
140
Asian
2
Caucasian
124
demographic
index
Has Kids
77
No Kids
150
- $20k
10
$20k-40k
171
$40k-60k
22
$60k-80k
178
$80k-100k
68
$100k-125k
18
$125k +
180
No College
151
College
77
Adv. Degree
150

Understand Mckay's Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
21.6%
Mon
12.7%
Tue
11.0%
Wed
12.8%
Thu
8.6%
Fri
11.5%
Sat
21.8%

Mckay's Basket Size

type
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
120
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
117

Which Retailers are Popular With Mckay's Shoppers?

retailers
affinity
Wawa 15.1x
Delhaize America 13.1x
BJ's 6.7x
Ahold 4.7x
channels
affinity
Gas & Convenience 2.0x
Food 1.6x
Drug 1.4x
Dollar 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.