MCX Core Brands Shopper Insights

Who shops at MCX Core Brands? MCX Core Brands shoppers are generally lower income, Asian, and adolescent age. MCX Core Brands shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real MCX Core Brands shoppers.

MCX Core Brands Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
22.6
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$35.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

MCX Core Brands Shopper Demographics

demographic
index
Female
102
Male
80
<24
363
25-34
175
35-44
69
45-54
27
55-64
117
65+
22
African American
85
Asian
220
Caucasian
88
Hispanic
104
demographic
index
Has Kids
91
No Kids
120
- $20k
63
$20k-40k
146
$40k-60k
128
$60k-80k
63
$80k-100k
84
$100k-125k
57
$125k +
129
No College
45
College
119
Adv. Degree
72

Understand MCX Core Brands Shopper Behavior

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When Do They Shop?

time of day
Sun
17.0%
Mon
9.6%
Tue
10.5%
Wed
15.5%
Thu
11.8%
Fri
17.8%
Sat
17.8%

MCX Core Brands Basket Size

type
index
Urgent Need (1-2 Items)
131
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
28
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With MCX Core Brands Shoppers?

retailers
affinity
Stater Bros. 6.1x
Delhaize America 4.7x
SuperValu 2.4x
Sprouts Farmers Market 2.3x
channels
affinity
Pet 1.8x
Beauty 1.5x
Food 1.4x
Club 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do MCX Core Brands shoppers shop at?

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How do MCX Core Brands shoppers shop during holidays?

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What items do MCX Core Brands shoppers buy?

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Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the MCX Core Brands Target Market

Arrow and target

Who actually shops at MCX Core Brands? Do these shoppers fit the intended target market of MCX Core Brands?

Thought bubble

What motivates the target market to shop at MCX Core Brands?

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What other target market should MCX Core Brands look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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