MCX Core Brands Shopper Insights

Who shops at MCX Core Brands?

A MCX Core Brands shopper is generally lower income, Asian, and adolescent age. MCX Core Brands shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real MCX Core Brands shoppers.

MCX Core Brands Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
22.6
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$35.22

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MCX Core Brands Shopper Demographics

demographic
index
Female
102
Male
80
<24
363
25-34
175
35-44
69
45-54
27
55-64
117
65+
22
African American
85
Asian
220
Caucasian
88
Hispanic
104
demographic
index
Has Kids
91
No Kids
120
- $20k
63
$20k-40k
146
$40k-60k
128
$60k-80k
63
$80k-100k
84
$100k-125k
57
$125k +
129
No College
45
College
119
Adv. Degree
72

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When Do They Shop?

time of day
Sun
17.0%
Mon
9.6%
Tue
10.5%
Wed
15.5%
Thu
11.8%
Fri
17.8%
Sat
17.8%

MCX Core Brands Basket Size

type
index
Urgent Need (1-2 Items)
131
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
28
Pantry Stocking (21+ Items)
5

Which Retailers are Popular With MCX Core Brands Shoppers?

retailers
affinity
Stater Bros. 6.1x
Delhaize America 4.7x
SuperValu 2.4x
Sprouts Farmers Market 2.3x
channels
affinity
Pet 1.8x
Beauty 1.5x
Food 1.4x
Club 1.3x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.