Meijer Shopper Insights

Who shops at Meijer?

A Meijer shopper is generally slightly higher income, Caucasian, and older age. Meijer shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Meijer shoppers.

Meijer Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
21.1
Avg Basket Size (units)
17.7
Avg Basket Size ($)
$50.8

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Meijer Shopper Demographics

demographic
index
Female
102
Male
85
<24
68
25-34
92
35-44
107
45-54
93
55-64
118
65+
100
African American
43
Asian
35
Caucasian
120
Hispanic
22
demographic
index
Has Kids
101
No Kids
98
- $20k
70
$20k-40k
86
$40k-60k
109
$60k-80k
112
$80k-100k
119
$100k-125k
112
$125k +
76
No College
85
College
103
Adv. Degree
103

Understand Meijer Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
16.5%
Mon
12.4%
Tue
10.8%
Wed
11.1%
Thu
11.4%
Fri
18.1%
Sat
19.7%

Meijer Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
250

Which Retailers are Popular With Meijer Shoppers?

retailers
affinity
Speedway 7.6x
SpartanNash 5.4x
Kroger 2.9x
IGA 2.4x
channels
affinity
Mass 2.0x
Beauty 1.2x
Pet 1.2x
Gas & Convenience 1.1x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

Get data on yesterday's purchases today.

More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.