Metcalfe's market Shopper Insights

Who shops at Metcalfe's market?

A Metcalfe's market shopper is generally very low income, Caucasian, and young adult age. Metcalfe's market shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Metcalfe's market shoppers.

Metcalfe's market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
25.5
Avg Basket Size (units)
11.7
Avg Basket Size ($)
$40.4

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Metcalfe's market Shopper Demographics

demographic
index
Female
75
Male
330
<24
2
25-34
123
35-44
111
45-54
71
55-64
111
65+
10
African American
8
Asian
36
Caucasian
125
Hispanic
1
demographic
index
Has Kids
91
No Kids
120
- $20k
259
$20k-40k
90
$40k-60k
41
$60k-80k
94
$80k-100k
68
$100k-125k
73
$125k +
173
No College
83
College
106
Adv. Degree
93

Understand Metcalfe's market Shopper Behavior

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When Do They Shop?

time of day
Sun
20.7%
Mon
12.0%
Tue
11.7%
Wed
12.1%
Thu
9.4%
Fri
12.9%
Sat
21.2%

Metcalfe's market Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
150

Which Retailers are Popular With Metcalfe's market Shoppers?

retailers
affinity
SpartanNash 55.3x
Hy-Vee 11.8x
Speedway 7.5x
Houchens Industries 5.7x
channels
affinity
Food 1.7x
Drug 1.4x
Pet 1.1x
Mass 0.9x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.