Metcalfe's market Shopper Insights

Who shops at Metcalfe's market?

A Metcalfe's market shopper is generally very low income, Caucasian, and young adult age. Metcalfe's market shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real Metcalfe's market shoppers.

Metcalfe's market Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
25.5
Avg Basket Size (units)
11.7
Avg Basket Size ($)
$40.4

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Metcalfe's market Shopper Demographics

demographic
index
Female
75
Male
330
<24
2
25-34
123
35-44
111
45-54
71
55-64
111
65+
10
African American
8
Asian
36
Caucasian
125
Hispanic
1
demographic
index
Has Kids
91
No Kids
120
- $20k
259
$20k-40k
90
$40k-60k
41
$60k-80k
94
$80k-100k
68
$100k-125k
73
$125k +
173
No College
83
College
106
Adv. Degree
93

Understand Metcalfe's market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
20.7%
Mon
12.0%
Tue
11.7%
Wed
12.1%
Thu
9.4%
Fri
12.9%
Sat
21.2%

Metcalfe's market Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
150

Which Retailers are Popular With Metcalfe's market Shoppers?

retailers
affinity
SpartanNash 55.3x
Hy-Vee 11.8x
Speedway 7.5x
Houchens Industries 5.7x
channels
affinity
Food 1.7x
Drug 1.4x
Pet 1.1x
Mass 0.9x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Metcalfe's market shoppers shop at?

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How do Metcalfe's market shoppers shop during holidays?

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What items do Metcalfe's market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Metcalfe's market Target Market

Arrow and target

Who actually shops at Metcalfe's market? Do these shoppers fit the intended target market of Metcalfe's market?

Thought bubble

What motivates the target market to shop at Metcalfe's market?

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What other target market should Metcalfe's market look at?

venn diagram

Which other retailers have a similar target market?

About Our Metcalfe's market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.