Metro Shopper Insights

Who shops at Metro?

A Metro shopper is generally slightly lower income, Hispanic, and adolescent age. Metro shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real Metro shoppers.

Metro Share of Wallet

We analyzed our users' shopping receipts to generate this sample share of wallet data.

Purchase Cycle (days)
30.1
Avg Basket Size (units)
11.4
Avg Basket Size ($)
$28.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Metro Shopper Demographics

demographic
index
Female
95
Male
150
<24
233
25-34
63
35-44
109
45-54
138
55-64
40
65+
78
African American
120
Asian
82
Caucasian
80
Hispanic
283
demographic
index
Has Kids
109
No Kids
81
- $20k
132
$20k-40k
76
$40k-60k
144
$60k-80k
79
$80k-100k
86
$100k-125k
97
$125k +
92
No College
145
College
101
Adv. Degree
45

Understand Metro Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.2%
Mon
13.1%
Tue
12.3%
Wed
13.5%
Thu
12.8%
Fri
14.6%
Sat
15.4%

Metro Basket Size

type
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
115

Which Retailers are Popular With Metro Shoppers?

retailers
affinity
A&P 18.5x
Wakefern 10.9x
Wawa 9.3x
Ahold 4.0x
channels
affinity
Dollar 1.9x
Liquor 1.8x
Drug 1.8x
Food 1.6x

Get More Data

Learn more about Metro shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Metro shoppers shop at?

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How do Metro shoppers shop during holidays?

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What items do Metro shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Metro Target Market

Arrow and target

Who actually shops at Metro? Do these shoppers fit the intended target market of Metro?

Thought bubble

What motivates the target market to shop at Metro?

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What other target market should Metro look at?

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Which other retailers have a similar target market?

About Our Metro Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.