Midtown Market Shopper Insights

Who shops at Midtown Market?

A Midtown Market shopper is generally slightly lower income, Asian, and senior age. Midtown Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Midtown Market shoppers.

Midtown Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
45.2
Avg Basket Size (units)
6.7
Avg Basket Size ($)
$27.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Midtown Market Shopper Demographics

demographic
index
Female
97
Male
123
<24
101
25-34
133
35-44
52
45-54
30
55-64
180
65+
733
African American
57
Asian
265
Caucasian
88
Hispanic
18
demographic
index
Has Kids
72
No Kids
161
- $20k
80
$20k-40k
75
$40k-60k
212
$60k-80k
28
$80k-100k
179
$100k-125k
52
$125k +
40
No College
138
College
102
Adv. Degree
47

Understand Midtown Market Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
15.6%
Mon
14.5%
Tue
11.5%
Wed
12.2%
Thu
12.3%
Fri
15.4%
Sat
18.5%

Midtown Market Basket Size

type
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
147
Fill Up (11-20 Items)
84
Pantry Stocking (21+ Items)
34

Which Retailers are Popular With Midtown Market Shoppers?

retailers
affinity
Schnucks 15.0x
Safeway 4.9x
SuperValu 3.9x
Houchens Industries 3.2x
channels
affinity
Liquor 4.8x
Club 1.7x
Food 1.4x
Mass 1.2x

Get More Data

Learn more about Midtown Market shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do Midtown Market shoppers shop at?

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How do Midtown Market shoppers shop during holidays?

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What items do Midtown Market shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Midtown Market Target Market

Arrow and target

Who actually shops at Midtown Market? Do these shoppers fit the intended target market of Midtown Market?

Thought bubble

What motivates the target market to shop at Midtown Market?

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What other target market should Midtown Market look at?

venn diagram

Which other retailers have a similar target market?

About Our Midtown Market Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.