Midtown Market Shopper Insights

Who shops at Midtown Market?

A Midtown Market shopper is generally slightly lower income, Asian, and senior age. Midtown Market shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Midtown Market shoppers.

Midtown Market Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
45.2
Avg Basket Size (units)
6.7
Avg Basket Size ($)
$27.54

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  • Behavioral data
  • Attitudinal surveys
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Midtown Market Shopper Demographics

demographic
index
Female
97
Male
123
<24
101
25-34
133
35-44
52
45-54
30
55-64
180
65+
733
African American
57
Asian
265
Caucasian
88
Hispanic
18
demographic
index
Has Kids
72
No Kids
161
- $20k
80
$20k-40k
75
$40k-60k
212
$60k-80k
28
$80k-100k
179
$100k-125k
52
$125k +
40
No College
138
College
102
Adv. Degree
47

Understand Midtown Market Shopper Behavior

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When Do They Shop?

time of day
Sun
15.6%
Mon
14.5%
Tue
11.5%
Wed
12.2%
Thu
12.3%
Fri
15.4%
Sat
18.5%

Midtown Market Basket Size

type
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
147
Fill Up (11-20 Items)
84
Pantry Stocking (21+ Items)
34

Which Retailers are Popular With Midtown Market Shoppers?

retailers
affinity
Schnucks 15.0x
Safeway 4.9x
SuperValu 3.9x
Houchens Industries 3.2x
channels
affinity
Liquor 4.8x
Club 1.7x
Food 1.4x
Mass 1.2x

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Data Highlights

Real Time Shopper and Consumer Data
Daily, Not Quarterly

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More Shopping Trips Captured
1 in every 500 Shopping Trips

InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel
The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.