MILLS FLEET FARM Shopper Insights

Who shops at MILLS FLEET FARM?

A MILLS FLEET FARM shopper is generally median income, Caucasian, and older age. MILLS FLEET FARM shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real MILLS FLEET FARM shoppers.

MILLS FLEET FARM Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
43.5
Avg Basket Size (units)
4.8
Avg Basket Size ($)
$53.72

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MILLS FLEET FARM Shopper Demographics

demographic
index
Female
99
Male
106
<24
81
25-34
90
35-44
89
45-54
111
55-64
165
65+
96
African American
5
Asian
15
Caucasian
125
Hispanic
9
demographic
index
Has Kids
91
No Kids
121
- $20k
35
$20k-40k
80
$40k-60k
119
$60k-80k
129
$80k-100k
122
$100k-125k
106
$125k +
66
No College
119
College
107
Adv. Degree
45

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When Do They Shop?

time of day
Sun
18.4%
Mon
10.9%
Tue
9.2%
Wed
10.4%
Thu
10.9%
Fri
17.6%
Sat
22.6%

MILLS FLEET FARM Basket Size

type
index
Urgent Need (1-2 Items)
104
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
55
Pantry Stocking (21+ Items)
14

Which Retailers are Popular With MILLS FLEET FARM Shoppers?

retailers
affinity
SpartanNash 19.3x
SuperValu 14.8x
Hy-Vee 8.6x
Houchens Industries 6.8x
channels
affinity
Gas & Convenience 2.4x
Food 1.4x
Pet 1.3x
Beauty 1.2x

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More Shopping Trips Captured
1 in every 500 Shopping Trips

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The Real America

Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.