MILLS FLEET FARM Shopper Insights

Who shops at MILLS FLEET FARM?

A MILLS FLEET FARM shopper is generally median income, Caucasian, and older age. MILLS FLEET FARM shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real MILLS FLEET FARM shoppers.

MILLS FLEET FARM Shopper Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Purchase Cycle (days)
43.5
Avg Basket Size (units)
4.8
Avg Basket Size ($)
$53.72

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

MILLS FLEET FARM Shopper Demographics

demographic
index
Female
99
Male
106
<24
81
25-34
90
35-44
89
45-54
111
55-64
165
65+
96
African American
5
Asian
15
Caucasian
125
Hispanic
9
demographic
index
Has Kids
91
No Kids
121
- $20k
35
$20k-40k
80
$40k-60k
119
$60k-80k
129
$80k-100k
122
$100k-125k
106
$125k +
66
No College
119
College
107
Adv. Degree
45

Understand MILLS FLEET FARM Shopper Behavior

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When Do They Shop?

time of day
Sun
18.4%
Mon
10.9%
Tue
9.2%
Wed
10.4%
Thu
10.9%
Fri
17.6%
Sat
22.6%

MILLS FLEET FARM Basket Size

type
index
Urgent Need (1-2 Items)
104
Express Lane (3-10 Items)
137
Fill Up (11-20 Items)
55
Pantry Stocking (21+ Items)
14

Which Retailers are Popular With MILLS FLEET FARM Shoppers?

retailers
affinity
SpartanNash 19.3x
SuperValu 14.8x
Hy-Vee 8.6x
Houchens Industries 6.8x
channels
affinity
Gas & Convenience 2.4x
Food 1.4x
Pet 1.3x
Beauty 1.2x

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Learn more about MILLS FLEET FARM shoppers. Contact us to get the latest insights, including:

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Deeper demographic data

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What other retailers do MILLS FLEET FARM shoppers shop at?

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How do MILLS FLEET FARM shoppers shop during holidays?

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What items do MILLS FLEET FARM shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the MILLS FLEET FARM Target Market

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Who actually shops at MILLS FLEET FARM? Do these shoppers fit the intended target market of MILLS FLEET FARM?

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What motivates the target market to shop at MILLS FLEET FARM?

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What other target market should MILLS FLEET FARM look at?

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Which other retailers have a similar target market?

About Our MILLS FLEET FARM Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.